Business Model Innovation


Course Objective

The consulting world is changing rapidly. Existing consultants wrestle
with their profitability and ways of working. Old names are
disappearing, like Booz which was acquired by PwC. New players enter the
market with new approaches. This course focuses on change in the
consultancy sector by putting business model innovation at the centre
stage. The aim of the course is to make students aware of the changes in
the consultancy sector, to enable them to recognize the impact of
changes and to give them the tools to cope with change.

The concept of business models is a conceptual lens that helps in
understanding how the consulting business is changing. The course will
guide you through the business model concept and help you apply it to a
real-life situation in the consultancy sector. In this course students
are challenged to apply concepts in practice by giving advice to
consultants on how to innovate in their business model. They will act as
a consultant to consultants, trying to uproot consultants’ business
logic and offering them new perspectives on their business. Changes in
the way consultancies make their money often go against deeply held
beliefs and assumptions consultants have. It is up to the students to
help change the consultant’s mindset about his or her business. This
assignment is carried out in groups of three.

This course helps students understand the most relevant trends in the
consultancy sector, a sector in which many students will be employed or
will be in touch with sooner or later in their careers. Within the
Master it is one of the courses with highest practical content. This is
not only achieved by the use of guest lecturers from consultancies, but
also by the fact that students will have to give advice to a consultant
about that consultant’s business model.

Course Content

The course has four lectures. Lecture 1 helps to get you started with
the business model assignment. Lecture 2, 3 and 4 are useful to help you
fill in important elements of the business model. In guest lectures,
consultants will explain their innovative business model. These guest
lectures are meant to inspire you when creating the new business model
for your consultant. Learn from the tips, tricks and examples of three
practitioners. There are four working group sessions. Working groups aim
to ensure progress in this assignment and to help students improve the
business model they develop. During the working group sessions students
will report on their research progress and will get feedback and ideas
for improvement from their fellow students.

Teaching Methods

Lectures, guest lectures, working groups, literature. The most important
element however is that students are guided through the process of
developing a business model for a consultant.

Method of Assessment

The grade is determined by four assignments: a value proposition
developed for a consultant (20%; individual), a take home exam (20%;
individual), a presentation of the draft of the business model
assignment (10%; group of three) and the business model assignment (50%
group of three). They are graded on a 1 to 10 scale. Failing to attend
one of the working groups or not handing in an intermediate assignment
about the consultant's current business model will lead to a 0.5 point
deduction from the grade resulting from this formula. In order to pass,
the final grade has to be sufficient and the grade for the business
model assignment should not be lower than 5. When the business model
assignment is resubmitted after an insufficient grade, the maximum grade
you can get is 6.

Entry Requirements



The course makes use of selected articles and instruction videos.

Target Audience

The main target group for this course is business administration
students with an interest in consulting. Strategy students that want to
practice business modelling in reality will also find much of interest
in this course.

Recommended background knowledge

General knowledge of the consulting industry is helpful

General Information

Course Code E_BA_BMI
Credits 6 EC
Period P2
Course Level 400
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator prof. dr. A.P. de Man
Examiner prof. dr. A.P. de Man
Teaching Staff prof. dr. A.P. de Man
dr. O. Bouwmeester

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Lecture, Study Group
Target audiences

This course is also available as: