Digital Entrepreneurship Project


Course Objective

Bridging theory and practice
After following this course, you:
- know how to apply models like the business model canvas and network
- can develop a business model, business case and business plan for a
- can run scale up experiments;
- know how to valuate your business.

Professional / social skills
After following this course, you:
- understand the value of business networks to develop a venture;
- are able to present your business plan to potential investors.

Course Content

This course is focused on setting up new e-business initiatives. The
course builds on previous courses that introduced network economics and
business models to develop e-business initiatives and includes such
topics as network economics, funding and business planning. Students
will develop a plan for starting up a new e-business venture and will do
scale up experiments. In order to develop the necessary network for
starting up a company, students
will be introduced to start-ups, relevant business networks and funding

Teaching Methods

The lectures introduce students to the necessary theory to develop a
business plan for an e-business venture.
In the project, teams of 3 persons develop a business plan for a
venture. Every week another part of the business plan will be developed.
In the meetings the teams present their work which will be discussed
with the entire group.
There are 6 sessions of 4 hours, each consisting of 2 hours lecture and
2 hours working groups.

Method of Assessment

Written examination
Project paper
Self reflection

Entry Requirements

Students have basic knowledge of network economics and information
economics and of the business model canvas.


A collection of academic articles.

General Information

Course Code E_BA_DEP
Credits 6 EC
Period P5
Course Level 400
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator prof. dr. ir. J.W.M. Gerrits
Examiner prof. dr. ir. J.W.M. Gerrits
Teaching Staff

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Study Group*, Lecture

*You cannot select a group yourself for this teaching method, you will be placed in a group.