Digital Innovation Lab


Course Objective

Innovation lab is a hands-on lab class that takes students on a journey
to develop their own innovation. The class is designed around the
innovation funnel and takes students through five stages. We start with
the concept of an innovation and show where innovations come from (1),
then move towards creativity (2) before we cover innovation processes
(3), and then cover the value capturing aspects of innovation management
by examining business models (4), marketing, and intellectual property
protection (5).

Learning goals:
Problem solving: Experience the process of innovation and develop skills
to use digital technologies to create new products, services, business
processes and business models.

Professional social skills: Working in teams and interacting with

Self-reflection: Build creative confidence.

Course Content

In this class students learn about the innovation process in a digital
context, which heavily relies on early feedback and iterations. Students
learn this not from an abstract framework but from hands-on experience.
And experience that improves their creative confidence as they see that
their own actions can lead to tangible results.

Teaching Methods

The lecture alternates between topic based discussions and tasks for
Throughout the class students work on an solution for a specific market
Past markets were:
- Light solutions
- Magnetic toys
- Home automation

Method of Assessment

- 50% individual assessment (course participation and contribution to
the team)
- 50% team assessment (prototype quality and presentation, assignments)

Entry Requirements

Desired knowledge: prior mandatory courses


Literature will be provided on an individual basis depending on class
projects. It is also mandatory that students seek additional literature
and bring it to class.

Target Audience

DBI Master students

Recommended background knowledge

The innovation management class from DBI

General Information

Course Code E_BA_DIL
Credits 6 EC
Period P4
Course Level 400
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator prof. dr. B.J. van den Hooff
Examiner prof. dr. B.J. van den Hooff
Teaching Staff prof. dr. J.F.M. Feldberg

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Study Group, Lecture