Course ObjectiveInnovation lab is a hands-on lab class that takes students on a journey
to develop their own innovation. The class is designed around the
innovation funnel and takes students through five stages. We start with
the concept of an innovation and show where innovations come from (1),
then move towards creativity (2) before we cover innovation processes
(3), and then cover the value capturing aspects of innovation management
by examining business models (4), marketing, and intellectual property
Problem solving: Experience the process of innovation and develop skills
to use digital technologies to create new products, services, business
processes and business models.
Professional social skills: Working in teams and interacting with
Self-reflection: Build creative confidence.
Course ContentIn this class students learn about the innovation process in a digital
context, which heavily relies on early feedback and iterations. Students
learn this not from an abstract framework but from hands-on experience.
And experience that improves their creative confidence as they see that
their own actions can lead to tangible results.
Teaching MethodsThe lecture alternates between topic based discussions and tasks for
Throughout the class students work on an solution for a specific market
Past markets were:
- Light solutions
- Magnetic toys
- Home automation
Method of Assessment- 50% individual assessment (course participation and contribution to
- 50% team assessment (prototype quality and presentation, assignments)
Entry RequirementsDesired knowledge: prior mandatory courses
LiteratureLiterature will be provided on an individual basis depending on class
projects. It is also mandatory that students seek additional literature
and bring it to class.
Target AudienceDBI Master students
Recommended background knowledgeThe innovation management class from DBI
|Language of Tuition||English|
|Faculty||School of Business and Economics|
|Course Coordinator||prof. dr. B.J. van den Hooff|
|Examiner||prof. dr. B.J. van den Hooff|
prof. dr. J.F.M. Feldberg
You need to register for this course yourself
Last-minute registration is available for this course.
|Teaching Methods||Study Group, Lecture|