Qualitative Research Methods


Course Objective

We learn together how to think in the paradigm of qualitative research,
how to design a sound qualitative research, how to select a proper
mixture of qualitative methods for data collection and data analysis,
and of course, we practice related skills (e.g., doing critical
interview, thematic analysis, and theory development) with each other.
These skills, are helpful in our academic projects (e.g., the academic
papers), as well as in a wide range of professional practices (e.g.,
consultancy projects).

Course Content

When we are interested in deeply understanding the complex and
procedural aspects of a particular phenomenon, we are very much in the
realm of qualitative research (QL). Metaphorically, if you want to know
well your future partner, you need to have a complete, detailed
knowledge of him/her. This requires close interactions, rich
communication, and historical information about him/her. Of course, in
this course, we do not study qualitative research for marriage or so;
rather, we want to understand how organizations work. Strangely,
qualitative research is not a method for collecting and analyzing
qualitative data (you will discover why, in this course)! This course
includes 1) lectures (to be watched and covered before the classes) and
interactions in the class, 2) a group research
project for practicing various subjects and skills throughout the course
in tutorial sessions and project assignment and interview practice, and
3) the final exam. For benefiting mostly from the course, you need to
devote a good number of hours reading the associated chapters of the
book (see the following table), actively take part in the classes,
critically, and creatively, work with your group-mates on your research
project, and properly understand the concepts and their applications for
the final exam.

Teaching Methods

Lectures (more as interactive workshops) and tutorials.
The lectures provide an introduction to the use of qualitative methods
in business research, but the deal is that the students cover the basics
(e.g., recorded lectures and readings) before the classes and the
sessions will be more as interactive workshops. The assignments are
introduced in the lectures and
the lectures provide the background knowledge needed to make the
assignments. Attendance to the lectures is important since the class
quiz will be held during lectures. During the tutorials students will
receive guidance and feedback on their assignments. Presence at the
tutorials is obligatory.

Method of Assessment

Group assignments, individual class quiz, individual written exam.


A collection of book chapters and the materials provided on Canvas.

Qualitative Research in Business and Management, by Michael D. Myers,
ISBN-13: 978-085702974, second edition, from 2013.

Additional Information

The instructors track your learning path, through examining your quizzes
and group projects. This data can be used anonymously for researching on
how the students learned various subjects. Of course, no personal and
confidential information about the students will be compromised. The
content of the research projects might be used later on for further
research analysis and be used as teaching cases in other courses.

Recommended background knowledge

Critical thinking!

General Information

Course Code E_PM_QUALRM
Credits 6 EC
Period P5
Course Level 300
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. A.C. Smit
Examiner dr. A.C. Smit
Teaching Staff

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Study Group, Lecture
Target audiences

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