Course ObjectiveTo acquire knowledge of:
• The nature of political statements, political discourse and political
• The representation of economic and societal events and developments in
• Old media and new media and how they changed political communication
• The meaning of freedom of expression, freedom of the press and freedom
of assembly for media and democracy
• Classical approaches to elementary statements (e.g. Wittgenstein),
argumentation (e.g. Toulmin), political discourse (e.g. Machiavelli) and
media impact (e.g. De Tocqueville)
• Newer theories about public opinion and media effects (e.g. spiral of
silence, agenda setting, herding, priming, framing)
• Qualitative and quantitative research methods to investigate political
Course ContentThe need to be heard is a central part of the political game. What
politicians have to say to their target audiences does not exist
politically if it does not exist in the preferred media of their
audiences. Three broad questions are central to the course. How to
represent social and economic developments, political dilemmas,
political positions, political conflict and political successes and
failures in appealing statements, speeches and debates? How do
(journalists in) old and new media represent the economy, politics and
public opinion in political news? How does the news affect economic
stakeholders, political stakeholders and public opinion? This course
helps students find answers to these questions with a combined
theoretical and practical approach. Theoretically, classic and more
recent literature on political and public communication will be studied,
looking both at media strategies and media effects. Practically,
students will learn how to conduct automatic content analysis and time
series analysis in order to analyse the effect of the media on stock
prices and political indicators.
Teaching MethodsLectures and seminars (active learning groups to perform practical
exercises, using primarily R as a language). Please note that
participation in the seminars is mandatory.
Method of AssessmentPapers (67 %) based on the application of research methods in active
learning groups and written test (33 %) to assess knowledge and skills.
Entry RequirementsMandatory courses PPE specialization Track 3: Political Science
LiteratureWolfsfeld, G. (2014), Making Sense of Media and Politics: Five
Principles in Political Communication, Taylor & Francis.
De Vreese, C., E. Albaek, A. Van Dalen and N. Jebril (2013), Political
Communication in Comparative Perspective, Cambridge UP
Research articles for practical exercise groups
Target AudienceSecond year PPE students
Additional InformationPlease note that participation in seminar is mandatory.
Custom Course RegistrationThere is a slightly different enrollment procedure for this module. The standard procedure of the Faculty of Humanities has students sign up for (i) the module, (ii) the form of tuition (lecture and/or preferred seminar group), and (iii) the exam. However, for this module the instructor will assign the students to the seminar groups. Therefore, students should sign up for (i) the module, (ii) lecture and (iii) the exam, but not for the seminar groups.
Recommended background knowledgeMandatory courses PPE specialization Track 3: Political Science
|Language of Tuition||English|
|Faculty||Faculty of Humanities|
|Course Coordinator||prof. dr. J. Kleinnijenhuis|
|Examiner||prof. dr. J. Kleinnijenhuis|
dr. W.H. van Atteveldt
prof. dr. J. Kleinnijenhuis
You need to register for this course yourself
Last-minute registration is available for this course.
|Teaching Methods||Lecture, Seminar*|
*You cannot select a group yourself for this teaching method, you will be placed in a group.
This course is also available as: