Honours Project Business Analytics


Course Objective

At the end of the Honours Project Business Analytics the student:
- knows how to formulate a research question;
- studies relevant literature (a desk study is required);
- shows he/she is capable of independent and critical reflection on
his/her own and on other relevant work;
- answers the research question using analytical and numerical methods;
- The student is able to write a report that clearly describes the
research question, the motivation for this research, the relevant
literature, the used methodology, the results, conclusions and
recommendations for the benefit of an expert manager;
- The student is able to give a clear oral presentation about the
research question, the motivation for this research, the used
methodology, the results, conclusions and recommendations;
- Is able to complete the Honours Project Business Analytics within the
allotted period (to include all required research activities).

Course Content

As part of the Honours Programme, students are required to produce a
'thesis'. This is an account of a research project undertaken by the
student further to a specific problem statement. The input for this
research may involve the use of computer-generated data, although it can
also be drawn from the existing literature. The student records his or
her findings in a written report - the research paper - and also gives
an oral presentation, both in English. The paper should emphasize the
business-related aspects of the programme as well as the more
fundamental aspects of mathematics and/or computer science.
'Co-productions' are not permitted; the research has to be conducted
entirely by the student concerned.

Teaching Methods

The student may start with the Honours Project Business Analytics during
the whole academic year. It is common to conduct the research, write the
paper and give the presentation within one month fulltime. On the other
hand, the student is allowed to spread out the work for this project
over multiple months in consultation with his/her supervisor. The
student receives supervision by a staff member of the Faculty of Science
and has multiple (at least three) progress meetings with this staff

Method of Assessment

A written report and an oral presentation (both in English).
Furthermore, the process of the project, such as independence,
initiative, effective professional attitude, adherence to schedule and
agreements and personal input in relation to complexity of subject
matter, will also be taken into account. That means that the assessment
method consists of a written report (55%), an oral presentation (15%),
and the execution and attitude (30%).

The written report and the oral presentation are the only parts of the
assessment that can be improved when initially graded as insufficient.

Target Audience

Honours Programme students 3BA

Additional Information

All the information about the Honours project Business Analytics is to
be found on Canvas.

Custom Course Registration

If you are planning to write your paper within two months, please register yourself on VUnet for this subject. Furthermore, notify the internship coordinator (H.J.M.van.Goor-Balk@vu.nl) to discuss this project and ask all your questions about the Honours Project Business Analytics.

General Information

Course Code X_417011
Credits 6 EC
Period Ac. Year (sept)
Course Level 300
Language of Tuition English
Faculty Faculty of Science
Course Coordinator drs. H.J.M. van Goor-Balk
Teaching Staff

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Target audiences

This course is also available as: