Emerging Technologies for E-Business and Online Commerce


Course Objective


KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning
the relevant areas in international business administration
After successfully completing this course, the student:
• Can discuss, contrast and compare theories and concepts the various
aspects of E-business and online commerce discussed in the preceding
• Can describe the most important managerial barriers in E-business
and online commerce processes.
• can critically describe and evaluate the pros and cons of applying
technologies in E-business and online commerce processes.

APPLICATION: Can propose a solution to an international real-life
business problem by applying relevant theories and methodologies.
After successfully completing this course, the student:
• can give concrete advice concerning the feasibility and meaningfulness
of the use of such technologies and an understanding of how to overcome


After successfully completing this course, the student:
• can present (both orally and in writing) on basic/substantive aspects
of e-business

Course Content

This course focuses on the question how emerging technologies can play a
role in supporting organizations’ E-business and online commerce
processes. Based on the knowledge gained in the first four courses of
this minor, students will conduct a feasibility study concerning a
recently emerged technology. They will develop an application and study
the possible barriers that could occur in bringing this application to
the market. They will develop countermeasures to overcome the identified
barriers and to involve the respective peer groups. The technology at
hand will be selected by the course coordinators, and will be a
technology that newly entered the market . The analysis will focus on
questions like:
- What is the potential value of this technology in supporting
organizations’ E-business and online commerce activities?
- What are potential barriers that could hinder or block the roll-out of
a technology?
- What are the demands and consequences of applying this technology in
terms of consumer interaction, logistics, information systems and other
relevant aspects?
- To what extent is applying this technology feasible in terms of costs,
benefits, fit with the current enterprise architecture, business
processes, consumer preferences, etcetera?

The outcome of this analysis is a business report in which a concrete
advice is given in terms of the feasibility of this technology, and
sheds light on the different aspects of logistics and fulfilment as well
as marketing, technology and data, and insights for the e-business
solution. Although academic fundamentals should be applied, this
business case has a highly relevant practical component as well.

Teaching Methods


Method of Assessment

Written Assignment - Group Assessment
Presentation - Group Assessment
Participation - Individual Assessment

Entry Requirements

This course is part of the minor E-business and Online Commerce.
Students should at least be familiar with the content of 'Introduction
to E-business and Online Commerce' and 'Consumer Science for Online


Various papers that will be made available via Canvas.

Target Audience

This minor can be followed by all SBE bachelor students. In addition,
advanced bachelor students (third year) from other faculties as well as
other universities are welcome to join. Particularly those with in an
interest in Business and Organization Studies, Economics, Social
Sciences, Social Psychology, Healthcare, Media and Communication
Studies, Engineering, Technology Management, Operations Management and

It is especially interesting for:
- Future managers who want to understand how Emerging Technologies can
be implemented in existing business
- Intrapreneurs that want exploit the opportunities Emerging
Technologies offer for E-business and online commerce
- Future consultants in E-business and online commerce, strategic
business consultants, or government policy consultants

Additional Information

This course is part of the minor E-business and Online Commerce.

Recommended background knowledge

Courses in period 1 and 2 of the Minor E-business and Online Commerce

General Information

Course Code E_IBA3_ETEOC
Credits 6 EC
Period P3
Course Level 300
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. S.C. Friesike
Examiner dr. S.C. Friesike
Teaching Staff dr. S.C. Friesike

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: