Business Research Methods II - Qualitative

2018-2019

Course Objective

ACADEMIC AND RESEARCH SKILLS – STUDENTS CAN CONDUCT A BASIC
INTERNATIONAL RESEARCH PROJECT FROM START TO FINISH
ACADEMIC SKILLS
After successfully completing this course, the student
• is able to put forward well-founded, substantiated points of view
regarding choices in qualitative research design and analysis
(Argumentation)
RESEARCH SKILLS
After successfully completing this course, the student
• is able to critically reflect on (the quality of) academic research
• is able to translate academic research into practically relevant
outcomes
• is able to translate practically relevant problems into academically
relevant research questions
• can apply all the qualitative research skills needed to complete a
qualitative, international research process in full, including design,
data collection and analysis methods

BRIDGING THEORY AND PRACTICE
KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning
the relevant areas in international business administration
After successfully completing this course, the student:
• can explain the theoretical foundations of qualitative research

APPLICATION: Can propose a solution to an international real-life
business problem by applying relevant theories and methodologies.
After successfully completing this course, the student:
• Is able to provide practical solutions to a case by applying
qualitative research methods (i.e., qualitative interviews and
observations) to solve a specific business-relate problem

SOCIAL SKILLS – STUDENTS ARE ABLE TO EFFECTIVELY MANAGE DIFFERENT
PROFESSIONAL ROLES IN A CROSS-CULTURAL ENVIRONMENT

After successfully completing this course, the student:
• Able to demonstrate good listening and observation skills through
interview and observation
• is able to present qualitative research findings (both orally and in
writing)
• can work well in a team and reflect on his/her own role in the team
• is sensitive to cross-cultural differences, understands how these
translate into social contexts and is able to deal with those
differences in social interactions

Course Content

This course will teach you to skilfully and reflexively perform all the
elements of the qualitative research process. You will learn using a
"hands on" approach - that is, you gain an understanding of qualitative
research design, data collection, data analysis, and reporting by doing
it all yourself through a team research project. This is a skill set
that you can take forward with you, not only in future courses in the
University setting, but also in other avenues of your professional life.
During this project you will also gain and develop knowledge of
important
issues in international business that you can expect to encounter in
your own future careers.

Teaching Methods

Lectures
Tutorials

Method of Assessment

Assignments – Individual assessment
Assignment – Group assessment
Mandatory attendance and in-class participation in tutorials

Entry Requirements

1.1 Business Mathematics

Literature

Mandatory literature:

Merriam, S. (2014). Qualitative research : A guide to design and
implementation (3rd ed.). Hoboken: Wiley.(Chapter 1, Appendix)

Creswell, J.W. (2007). Qualitative inquiry and research design: Choosing
among five approaches (2nd ed.). Thousand Oaks, CA: Sage. (Chapter 4)

Maxwell, J. A. (2012). Qualitative research design: An interactive
approach (Vol. 41). Sage publications. (Chapter 1)

Patton, M. Q. (2002). Qualitative research. John Wiley & Sons,
Ltd.(Chapter 2, Chapter 6)

Welch, C., Marschan-Piekkari, R., Penttinen, H., & Tahvanainen,
M. (2002). Corporate elites as informants in qualitative
international business research. International Business Review, 11(5),
611-628.

Tracy, S. J. (2013). Qualitative research methods. UK: Wiley-Blackwell.
(Chapter 9)

Kelle, U. (1997). Theory building in qualitative research and computer
programs for the management of textual data. Sociological research
online, 2(2), 1-13.

Pratt, M. G. (2009). From the editors: For the lack of a boilerplate:
Tips on writing up (and reviewing) qualitative research. Academy of
management journal, 52(5), 856-862.

Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking
qualitative rigor in inductive research: Notes on the Gioia methodology.
Organizational research methods, 16(1), 15-31.

Additional Information

Note that this course is an entry requirement for the Bachelor Thesis,
meaning that this course needs to be completed successfully in order to
be able to start with the Bachelor Thesis process in year three.

Recommended background knowledge

1.3 Academic Skills
2.4 BRM I – Quantitative

General Information

Course Code E_IBA2_BRM2
Credits 6 EC
Period P5
Course Level 200
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. E.W. Hafermalz
Examiner dr. E.W. Hafermalz
Teaching Staff
E.P.H. van den Broek MSc
dr. E.W. Hafermalz

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Study Group, Lecture
Target audiences

This course is also available as: