Introduction to E-Business and Online Commerce

2018-2019

Course Objective

BRIDGING THEORY AND PRACTICE

KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning
the relevant areas in international business administration
After successfully completing this course, the student:
• can explain current E-business practices, developments and challenges.
• can explain relevant E‐business theory from the fields of information
systems, economics, computer science, and logistics

APPLICATION: Can propose a solution to an international real-life
business problem by applying relevant theories and methodologies.
After successfully completing this course, the student:
• can apply this theory to E‐business (decision) challenges.
• can explain the impact of E‐business on business practices and the
development of new business models.

Course Content

Introduction
- Introduction to digital business and e-commerce
- Marketplace analysis for e-commerce
- Managing digital business infrastructure
- E-environment
Strategy and applications
- Digital business strategy
- Supply chain management
- E-procurement
- Digital marketing
- Customer relationship management
Implementation
- Change management
- Analysis and design
- Digital business service implementation and optimisation

Teaching Methods

Lectures
Tutorials

Method of Assessment

Written Exam - Individual Assessment

Entry Requirements

None

Literature

Readings will be announced via Canvas

Target Audience

All students wanting to know more about e-business and online e-commerce

General Information

Course Code E_IBA3_IEOC
Credits 6 EC
Period P1
Course Level 300
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator prof. dr. ir. J.W.M. Gerrits
Examiner prof. dr. ir. J.W.M. Gerrits
Teaching Staff

Practical Information

You need to register for this course yourself

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: