Organizing Sustainable Innovation

2018-2019

Course Objective

ACADEMIC AND RESEARCH SKILLS – STUDENTS CAN CONDUCT A BASIC
INTERNATIONAL RESEARCH PROJECT FROM START TO FINISH
ACADEMIC SKILLS
After successfully completing this course, the student
• can analyze and critically evaluate innovations and innovation
approaches from the perspective of sustainability

BRIDGING THEORY AND PRACTICE
KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning
the relevant areas in international business administration
After successfully completing this course, the student:
• can explain, contrast, and compare advanced theories, models and
concepts of management of innovation processes
• can describe specific challenges and approaches for developing and
adopting sustainable innovations

APPLICATION: Can propose a solution to an international real-life
business problem by applying relevant theories and methodologies.
After successfully completing this course, the student:
• can apply creative and analytical methods for new product, service,
and business model development
SOCIAL SKILLS – STUDENTS ARE ABLE TO EFFECTIVELY MANAGE DIFFERENT
PROFESSIONAL ROLES IN A CROSS-CULTURAL ENVIRONMENT

After successfully completing this course, the student:
• is able work in a team for the purpose of idea development

Course Content

This course concerns the development and commercialization of
sustainable innovations. Organizing for sustainable innovation implies a
shift away from a reactive approach (i.e. organizations responding to
economic, societal and regulatory pressure) to a pro-active system
oriented approach: by relying on creativity and a systematic (re)design
of their business processes and interaction with stakeholders,
organizations are now developing innovative products, services and
business models that have sustainability at their core. Organizing for
sustainable innovation involves many of the general processes and
methods for the development of new products and services, yet also
offers particular challenges and approaches, which this course addresses
by building upon the stakeholder perspective developed in the earlier
courses.

The following topics will be covered:
• Innovation management for sustainability, including innovation in an
ecosystem of stakeholders; types of innovation (incremental/radical;
product, service, process and business model innovation); innovation
processes;
• The business case for sustainability, including why sustainability can
be framed as an opportunity (as opposed to a threat or disruption to
current business), potential pitfalls and how these can be surmounted
• Templates and principles for sustainable innovation, including key
approaches (e.g. circular business model, product servitization, base of
the pyramid) and how they can be facilitated by digital technologies and
innovative financing
• Developing ideas for sustainable innovation, including creativity and
opportunity identification, and specific sustainability oriented
approaches such as frugal innovation and reverse innovation
• The development of ideas into products, including co-creation with
users and other stakeholders, design for sustainability, impact
assessment, and the role of digitalization and dematerialization.
• Embedding sustainable innovations in value networks, including the
important role that various stakeholders (e.g. suppliers, competitors,
regulators, consumers) play in stimulating or inhibiting the adoption of
sustainable innovations such as renewable energy.

Teaching Methods

Lectures
Tutorials

Method of Assessment

Individual assessments
Group assessment

Literature

Collection of academic articles (will be announced on Canvas).

Recommended background knowledge

First two courses of the minor program “Sustainability and innovation.”

General Information

Course Code E_IBA3_OSI
Credits 6 EC
Period P2
Course Level 300
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. P.R. Tuertscher
Examiner dr. P.R. Tuertscher
Teaching Staff prof. dr. ir. J.J. Berends
dr. ir. F. Deken
dr. P.R. Tuertscher
S. Hilbolling MSc

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: