Course Objective

Academic & Research skills
- Using business intelligence and data mining suites to create insight
from data and tackle business problems

Bridging theory and practice
- Defining, describing and recalling the basic concepts, constituent
components, principles and theories underlying the use and the
deployment of business intelligence & analytics solutions

- Choosing, applying, and evaluating business intelligence & analytics
concepts, principles and solutions to solve business problems

Course Content

Dealing with the overabundance of data and the ability to transform data
into insights have become critical success factors for organizations.
This course offers the handles that are needed to unleash the potential
of data, and business intelligence and analytics solutions in order to
create competitive advantage. The course primarily has a managerial
focus. The students will acquire hands-on experience with trending BI&A
technologies to learn how to use their features and characteristics in
practice. Our partners from the industry and the business consulting
sector will be closely involved in the course, sharing their insights
and experience during several interventions.

Keywords in this area are ‘big data’, ‘data science’, ‘business
intelligence’, ‘data mining’ and ‘data-driven decision making and
innovations’

Teaching Methods

Hearing lectures, large and small-scale tutorials

Method of Assessment

Assessment:
Written exam – Individual assessment

Interim Assignment(s) / Tests:
Hands-on analytics quizzes – Individual assessment

Literature

This course is article based. Readings are specified in the course
manual.

Explanation Canvas

Use of Canvas is mandatory. All the updates regarding the course
content, schedules, masterclass enrolments, quizzes and grading will be
communicated on Canvas.

Recommended background knowledge

Knowledge of the fundamentals of statistics.
Recommended knowledge Elementary course on (Management) Information
Systems (for example: Laudon, K.C. & Laudon, J.P. (2016). Essentials of
MIS (12th edition).

BK: 2.1 Business Information Technology
IBA: 2.1 Business Information Systems