Course ObjectiveQuantitative Skills
•Using business intelligence and data mining suites to create insight
from data and tackle business problems
•Defining, describing and recalling the basic concepts, constituent
components, principles and theories underlying the use and the
deployment of business intelligence & analytics solutions.
Bridging Theory and Practice
•Choosing, applying, and evaluating business intelligence & analytics
concepts, principles and solutions to solve business problems.
Course ContentDealing with the overabundance of data and the ability to transform data
into insights have become critical success factors for organizations.
This course offers the handles that are needed to unleash the potential
of data, and business intelligence and analytics solutions in order to
create competitive advantage. The course primarily has a managerial
focus. The students will acquire hands-on experience with trending BI&A
technologies to learn how to use their features and characteristics in
practice. Our partners from the industry and the business consulting
sector will be closely involved in the course, sharing their insights
and experience during several interventions.
Keywords in this area are ‘big data’, ‘data science’, ‘business
intelligence’, ‘data mining’ and ‘data-driven decision making and
Method of AssessmentAssessment Written exam – Individual assessment
Interim Assignment(s) / Tests:
Analytics practicum tests – Individual assessment
LiteratureThis course is article based.
Readings will be announced in the course manual.
Recommended background knowledgeRecommended knowledge Elementary course on (Management) Information
Systems (for example: Laudon, K.C. & Laudon, J.P. (2016). Essentials of
MIS (12 th edition).
Knowledge of the fundamentals of statistics.
Course Introduction to Digital Innovation (SBE, Period 3.1).
BK: 2.1 Business Information Technology
IBA: 2.1 Business Information Systems
|Language of Tuition||English|
|Faculty||School of Business and Economics|
|Course Coordinator||M. Shafeie Zargar|
|Examiner||M. Shafeie Zargar|
dr. A.C. Smit
M. Shafeie Zargar
dr. M.G.A. Plomp
You need to register for this course yourself
Last-minute registration is available for this course.
|Teaching Methods||Seminar, Lecture, Response class|
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