Shared Value Creation


Course Objective

After successfully completing this course the student:
• can understand and apply theories related to shared value and
sustainable development (Academic and Research Skills).
• can explain the complex theoretical, empirical and societal debate on
the relationship between organizations, technological dynamics, society,
the natural environment and the implications for the transition in the
direction of sustainable development (Bridging Theory and Practice -
• can explain which stakeholders have which stakes, and how to act-
react and on
those. (Bridging Theory and Practice - Knowledge)
• has experienced how concepts (shared value, sustainability, circular
economy) translate into concrete actions, policies and products
(integral accounting,
innovation, adoption, lobby). (Bridging Theory and Practice -
• has developed social skills and logic argumentation in debates.
(Social Skills)

Course Content

This course examines the fundamental technological and organizational
transitions that are ahead of companies and that are required to deal
with the grand challenge of sustainable development. A shift from narrow
profit maximization to shared value creation seems eminent. But how is
shared value created? With which stakeholders?

This course will give you insight into what strategic reorientation is
needed to create shared value: what technologies, products and markets
to focus on and whom to work with. After completing the course, you will
understand which fundamental changes are needed in business operations,
how governments can successfully
intervene to change firm behavior into a more sustainable direction, and
how these changes are embedded within the wider stakeholder network.

Part 1 of the course presents the theoretical and empirical framework
that will be used to analyze innovation and adoption behavior of firms.
It includes a discussion of the context within which the company behaves
and an analysis of the effectiveness of policy instruments. How can
companies create shared value? How does this influence their strategy
and performance? What are the challenges the firm and government face in
the transition towards a sustainable future? Also the
transition from linear to circular production processes will receive
ample attention.

Part 2 focuses on how the paradigm shift from a shareholder to a
stakeholder approach as shared value creation is a multi-stakeholder
challenge. Who are key stakeholders? What challenges do companies face
in integrating stakeholder knowledge? And how can the collaboration with
stakeholders help the company succeed?

Teaching Methods


Method of Assessment

Written exam – Individual assessment
(Interim) Assignment(s) – Group assessment
Class participation


A collection of articles that will be announced at the start of the

General Information

Course Code E_IBA3_SVC
Credits 6 EC
Period P1
Course Level 300
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator prof. dr. H.L.F. de Groot
Examiner prof. dr. H.L.F. de Groot
Teaching Staff dr. A.J. Porter
prof. dr. H.L.F. de Groot

Practical Information

You need to register for this course yourself

Teaching Methods Seminar, Instruction course, Lecture
Target audiences

This course is also available as: