Qualitative Research Methods in Business Administration


Course Objective

Participants learn to conduct various elements of qualitative research
eventually aims at publishing qualitative research. Each session has its
own detailed learning outcomes, as explained in the course manual.
after successful completion of the course, students will:
• know what characterizes high-quality qualitative research
• be able to iteratively (re)design and plan a qualitative research
and formulate judgements about designs in writing and verbally
• have practiced with a variety of qualitative methods and techniques
(related to data collection and analysis)
• be able to write up a qualitative study and provide good arguments for
certain method related choices (including memos)
• be able to discuss qualitative research methods with peers

Course Content

The course enables students to conduct in-depth, analytical, complexity-
structuring qualitative empirical research, with a strong focus on the
iterative process of data analysis. By going through several 'iterative
cycles' during the course, students will learn to conduct the various
of qualitative research that fit with the elements of a qualitative
publication (design, methods, literature, empirical findings,
analysis, conclusion). Students will do a research project during the
They will develop and use the technique of 'memo writing' in order to
tune and further develop their project. They will also get acquainted
aspects of qualitative methods and techniques to do research in business
administration, such as case studies, ethnography, grounded theory,
interviews, observations, online data, and learn how to use computer
assisted tools, process methods, and/or QCA.
This advanced course is based on seminal work in journals such as AMR,
AMJ, OSci, JMS, SMJ, ASQ, MISQ and taught by faculty who will use their
own practical experience with publishing qualitative research.

Teaching Methods

The course consists of 2 sessions per week, for 6 weeks, in the form of
interactive tutorials (including a computer lab) and feedback sessions.
There are many in-class exercises that students need to participate in,
while in parallel, they work on their graded assignments. The main aim
to develop the students' hands-on experience with doing qualitative

Method of Assessment

Students have to hand in 4 (individual) assignments for grades; the
grade is the weighted average of all partial grades, and must be a 5.5
higher to successfully pass the course. The assignments and exact
evaluation criteria for grading will be explained in the course manual
and are discussed during the sessions.

Additional conditions to pass the course:
Part of passing the requirements of this course is that attendance is
mandatory; being absent for more than two sessions leads to not
passing the course. Besides attendance, a number of mandatory in-
class assignments need to be handed in (not for grades).
Active participation in discussions in class is expected as research is
engaging in a debate and a willingness to do so should also be shown
in class.

Resit: it is possible to resit assignments.


A set of academic articles will be made available via Canvas.
The literature is assumed to have been read prior to each session.

Target Audience

Due to the entry requirements of the programme, the courses of the
Research Master Business in Society are only available for students
registered for this master’s programme and, upon approval of the
programme director, to other Research Master programmes, MSc Honours
or PhD students.

General Information

Course Code E_BIS_QLRMBA
Credits 6 EC
Period P5
Course Level 400
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. M. Soekijad
Examiner dr. M. Soekijad
Teaching Staff dr. M. Soekijad
dr. A.J. Porter
dr. P.R. Tuertscher

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: