Course Objective

Upon having successfully passed this course, the student will have
attained:
- a profound knowledge of services and services industries and their
characteristics, management challenges and opportunities for new value
creation;
- the ability to assess, design and develop innovative, viable, ideas
for new service businesses;
- the ability to collaborate in a team on a new business idea and to
present this idea to a broader audience.

Course Content

Entrepreneurship and developing new business in services is a hot topic,
both for start-ups as for large companies. In this course you will
acquire knowledge and understanding of the content and process of
entrepreneurship and innovation in services. Some characteristics of
this course are:
• You will explore various innovation forms and a diversity of
practices and processes of service entrepreneurship and innovation.
• You will explore a real-life opportunity as an entrepreneurial
designer and developer of a new service.

The course uses an active learning format where you have the opportunity
(and the responsibility) to work in a team on your project, to present
and discuss your findings during the weekly workshops.

Teaching Methods

Lectures and work groups

Method of Assessment

• Individual exam (50%)
• Team project on developing a new service (40%)
• Individual active participation and presentations (10%)
The re-sit will apply to the exam only

Entry Requirements

A valid registration in the MSc Entrepreneurship.

Literature

To be announced on https://blackboard.ic.uva.nl → URL

Additional Information

This course is only available for students registered for the Master's
programme Master's in Entrepreneurship. For quality reasons, the course
cannot admit other students.

This course is organised by UvA. The course coordinator is Dr. W. van
der Aa. For more information, please go to http://studiegids.uva.nl and
http://rooster.uva.nl.