Managing Creativity


Course Objective

Upon completion of this course students:
• have an understanding of leading theories, models and debates in
the field of creativity and its effects on organisational performance;
• have an understanding of different approaches to managing
creativity in organisations at the individual and the group level;
• are able to evaluate the extent to which current theories about
managing creativity can be applied to industry cases;
• are able to report clearly and concisely, both orally and in
• are able to cooperate and communicate constructively in
multidisciplinary and international teams.

Course Content

Creativity is about the creation of new and useful ideas. Creativity is
seen as a key precursor to innovation. Where creativity is about the
generation of new and useful ideas, innovation is about the successful
implementation of those creative ideas. If organisations want to be
successful in highly uncertain environments, they need to understand how
to build an organisational environment that optimally supports and taps
creativity. In this course students will gain an understanding of what
creativity is, and learn how to manage creativity at different levels
within organisations. Students will study creativity at three different
levels: the individual, the team, and the organisation. First,
individual level creativity is often linked to personality, expertise,
and motivation. Second, team level creativity generally tends to benefit
from particular forms of diversity of its individual members. Third,
organisational level creativity is linked to job design, reward
structures, control practices and leadership.

Teaching Methods

The course consists of six weeks of three-hour interactive seminar style
classes in which different aspects of the management of creativity will
be highlighted. The course is mostly designed around group
presentations, class discussions and case assignments. This means that
students are expected to prepare for each class, and to pro-actively
contribute to class discussions. Students will work in small (around
five people) groups to prepare and give class presentations, and to
solve a case-based assignment in which they need to apply and test the
theories that they read as part of the compulsory literature of this

Method of Assessment

The final grade consists of:
• individual: examination (60%): written; three hours.
• teamwork: - one written case assignment (30%), to be handed in
before the final session; - presentations (10%).

Conditions to pass the course:
• the grade for the individual examination must be 5.5 or higher;
• attendance is mandatory.

• in the case of a resit only the individual examination can be
• results obtained for the group assignment will remain valid in
the academic year in which the course was taken.

Additional information:
• students who miss more than two classes will not be allowed to
take the examination.


Study material is available on

Additional Information

This course of the Master's in Business Administration is only available
for students registered for this Master's programme or the Master's in
Entrepreneurship due to the popularity of the programme. For quality
reasons, the courses cannot admit other students.

This course is organised by UvA. The course coordinator is Dr. J.J.
Ebbers. For more information, please go to and

General Information

Course Code E_ENT_MC
Credits 6 EC
Period P5
Course Level 400
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator prof. dr. E. Masurel
Examiner prof. dr. E. Masurel
Teaching Staff

Practical Information

You cannot register for this course yourself; your faculty's education office carries out registration

Last-minute registration is available for this course.

Target audiences

This course is also available as: