Course ObjectiveAdvanced academic skills:
An important goal in strategic management is how to change business
models. In order to understand what business models will be robust in
future, scenario's must be written in which the current business model
KPI's and behaviors that contribute to this new business model must be
Knowledge and Complex Problem Solving
This cours is aimed at strategy realization. How can we change
results and behaviors? The robust science of behavior analysis (started
by Ivan Pavlov) is learned and applied by the student in a real life
case. Preferably in
an organizatonal context or else at the invidual level about gaining
Course ContentThe content builts on the science and application of behavior analysis,
century ago by Ivan Pavlov. By discussing laboratory and field
experiments, the laws
of conditioning are revealed. The founding ABC analysis and following
behavioral change are explained: Pinpointing behaviors and results,
Feedback, goalsetting and reinforcement as performance management tool.
This highly successful behavior modification approach is now available
The design of a field experiment is applied to a real life case,
preferably in an
organizational context, in small groups. Baseline measures are combined
with understanding the
current undesirable behavior (CUB), current desired behavior (CDB) and
desired behavior (FDB). Advantages of positive reinforcement (R+) are
negative reinforcement (R-), Punishment (P+) and Penalty (P-). Other
include schedules of reinforcement, contingencies of reinforcement,
During the tutorials students are assisted by the teacher in designing
their highly applicablefield study. These will be presented at the end
of the course.
Knowledge and application skills learned during this course is highly
future strategists, leaders, entrepreneurs and management consultants.
Teaching Methods- lectures;
- web-based fluency training (voluntary);
- web-based Performance Improvement Plan for changing a specified
Method of Assessment- Examination about book, (guest-) lectures
- Performance Improvement Plan for field experiment
Entry RequirementsThis course builts on the bachelor course Strategic Management from a
Practice Perspective, one day in the life of a CEO.
In that course 3 practical approaches for a CEO were discussed and
applied to real life cases. Scenarioplanning, value
acquisition and performance management by behavioral change were
LiteratureDaniels, A.C. & J. S. Bailey (2014, 5th ed.). Performance management.
Atlanta: Aubrey Daniels International - mandatory (available as e-book).
Target AudienceSpecializations Strategy & Organization, Leadership & Change Management,
Management Consulting, Entrepreneurship
Additional InformationThis course is organised by the VU. For more information, please go to
Recommended background knowledgeStrategic Management from a Practice Perspective. One day in the life of
Performance Management and Control.
|Language of Tuition||English|
|Faculty||School of Business and Economics|
|Course Coordinator||dr. M.M. Rietdijk|
|Examiner||dr. M.M. Rietdijk|
dr. M.M. Rietdijk
You need to register for this course yourself
Last-minute registration is available for this course.
|Teaching Methods||Seminar, Lecture|
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