Decision Making in Business and Society

This minor will allow you to understand and influence human decision making and choice, based on recent insights from behavioral economics and psychology.

Upon completion of this minor, you will be able to understand how people make decisions and how they are influenced by the situation around them. Based on this knowledge, you will learn to develop interventions to influence behavior of others (through nudging and social influence tactics) in order to achieve societal and business goals, such as increasing sustainable behavior, a more healthy lifestyle or sales of the company. Through historical and every day examples of leadership you will learn to improve (your own) leadership skills and the related output of teams and organizations. Furthermore, you will learn to formulate more effective negotiation strategies. Finally, you will discuss the ethical aspects of such influence strategies.

Students from other faculties or universities are eligible, and are encouraged to take part in the minor. The diversity of students from different educational programs, universities and countries is a valuable element in the discussion of human’s irrational behavior. The testimonials below give a good insight into how students experienced the minor.