Business Analytics (BA) is a multidisciplinary program aimed at solving quantitative business problems. The combination of mathematical, and information technological methods plays an important role in this program, with the ultimate goal to improve and optimize business processes.
You are trained in identifying and solving problems in a very diverse field. Three disciplines, mathematics, computer science and economics contribute to such training. In addition to basic courses in these disciplines, a number of interdisciplinary courses and practice-oriented components are part of the study.
Characteristic for Business Analytics is its focus on the entire process of solving business problems. Starting with data you obtain insight in the underlying problems and formulate key business components with mathematical models. Such models will typically be analyzed and optimized using mathematics and computer science. You also learn how the solution can be implemented and what obstacles may play a role. In short, you keep working on all aspects involved in improving business processes.
|Type||Fulltime and parttime|
|Faculty||Faculty of Science|
Right at the start of your first year you get familiar with the field of
Business Analytics. You learn to solve business problems by combining
data analysis and mathematical modeling geared towards practice. As
mathematics and programming form an essential part of your work as a
future Business Analytics professional, the focus of the first year is
to lay a thorough theoretical foundation in mathematics and programming.
Moreover, you will participate in projects where you apply your
knowledge and skills to practical and business oriented situations.
The first year consists of 60 EC of compulsory courses.
The second year consists of 60 EC of compulsory courses.
There are 30 EC of compulsory courses in this year. The remaining 30 EC
consists of a minor. You can choose
a. the Business Analytics and Data Science minor
b. the Education minor Mathematics (in Dutch)
c. one of the university minors
- Zijn in principe toegankelijk voor alle bachelorstudenten van alle
- Kennen voor sommige minoren een toegangseis.
- Hebben een vaste omvang van 30 EC.
- Vooraf geen toestemming van je eigen examencommissie nodig om de 30 EC
van deze minor mee te laten tellen in het afstudeerpakket van je
- Indien een bepaald vak uit de universiteitsminor onderdeel uitmaakt
van je reguliere curriculum, kun je deze minor niet (volledig) volgen
omdat vakken niet twee keer kunnen meetellen. Vraag in dat geval
toestemming van de examencommissie voor de invulling van de
disciplines within the field of Neuroscience. The student will become
familiar with the workings and functions of different types of brain
cells and brain areas. The student will learn how this knowledge can be
used to understand characteristics of the healthy brain (e.g.,
perception, attention, learning and memory), of the developing brain
(pre- and postnatal), and of the diseased brain (e.g., depression,
addiction, eating disorders).
In addition, the students will be familiarized with recent findings from
the fields of human genetics and will actively participate in
nature-versus-nurture debates. Finally, this minor provides an
introduction into recent technological advances in brain-machine
interfaces, deep brain stimulation, and robotics in the context of
Neuroscience. The integration of disciplines such as biology,
psychology, sociology, and genetics, is central to this minor. Students
learn to think critically about how knowledge of the brain and the human
genome can be applied to tackle societal issues.
|Nature versus Nurture||P1||6EC||AB_1057|
|Brain in Trouble||P2||6EC||AB_1038|
|The Developing Brain||P2||6EC||AB_1059|
|Mind and Machine||P3||6EC||AB_1060|
companies like Nike and ASML are responsive to changes in customer
preferences and are successfully battling their competitors, whereas
companies like General Motors and Philips struggle? Why are companies
like Airbnb and Uber successful in developing and selling product and
service innovations, whereas publishers and record companies lack
innovative capacity? How is it possible that long-existing companies are
surpassed by new venture start-ups with radical different business
approaches, such as Shapeways and Blendle? The answers to these
questions show that high-performing companies excel in using new ways of
management and organization. Specifically, these companies have business
models that work in today’s dynamic environment.
In the Minor in Business Administration you will learn to build, assess,
and change business models and tackle management and organization
The Minor in Business Administration is a 30 EC programme taught in
English. You will become familiar with the foundations of business
administration: strategy, marketing, finance, accounting, logistics,
technology, and human resource management. Using business model
thinking, you will combine and apply the knowledge from these
disciplines to study businesses. In addition, midway the programme you
are asked to select a specialization theme, which enables you to obtain
a deeper understanding about the relationship between your profession
and a business discipline. In addition to academic skills, the programme
emphasizes professional skills, including creativity, communication,
reflexivity, and consultancy. The Minor Business Administration provides
you with knowledge and skills to successfully act in dynamic
organizations, irrespective of your professional background.
Students in the BSc programmes Economics and (International) Business
Administration are excluded from participating in this University Minor.
|Foundations of Business Administration||P1||6EC||E_MB_FBA|
|Business Model Assessment||P2||6EC||E_MB_BMA|
|Business Model Innovation||P2||6EC||E_MB_BMI|
problems, varying from undernourished children to obese adults and
elderly; climate change presents a challenge for future food production;
novel technologies raise ethical questions with respect to animal
welfare, preservation of biodiversity, and protection of national policy
autonomy. These and many other societal issues are part of the content
of this course. These insights will be useful to a variety of academic
and societal fields, and may help you to choose your master’s programme.
This minor takes real world problems as a starting point. Examples,
assignments and (guest)lectures will be based on the variety of actual
challenges related to food security. Throughout the minor, culminating
in an advisory report in the last course, you will conduct an assignment
for a real organization active in the field of food security; e.g. the
Ministry of Economic Affairs; Oxfam Novib; FrieslandCampina.
Jobs are increasingly about combinations of insights and skills rather
than specialized knowledge only. In this minor you will acquire skills
and insights from different scientific backgrounds to be able to conduct
interdisciplinary research. The fact that this minor is offered by the
Amsterdam Centre for World Food Studies, an institute that brings
together researchers from different faculties of the VU to conduct
inter- and transdisciplinary research on food security, guarantees the
richness of skills and methods taught.
Innovative technologies may completely change how business and design
processes are set up, while new directions for fruitful start-ups are
countless. This calls for new and strategic ways of organising these
opportunities to innovate in the digital world. If you are interested in
new, exciting ways to organise for digital innovation, if you want to
learn how new digital technologies such as big data, 3D printing and
robotization change the way of working in your own field of expertise;
if you are interested in how to design and organise pervasive digital
technologies, if you would like to start your own Spotify, Uber or
Airbnb in your own specific discipline and would like to learn how to do
so; if you are interested in new professional, organisational and
managerial insights related to digital innovation, this minor is for
This minor is a 30 EC programme taught in English. The programme
consists of five courses taught during the first semester of the third
year of your Bachelor program.
Students in the Bachelor programmes (International) Business
Administration are excluded from participating in this university minor.
Why does the discovery of natural resources make a country sometimes
poorer rather than richer? How can we keep the pension and health care
system sustainable if there are only half as many working age people?
Why do economic crises occur? These questions illustrate how economics
touches upon the most pressing problems of today: economic well-being,
inequality and sustainability. In the minor in Economics you will learn
to tackle economic issues by learning to think like an economist.
The minor in Economics is a 30 EC programme taught in English. You will
become familiar with the development of economic thought, including the
principles of micro- and macroeconomic theory and key insights from
empirical economic analysis. You will gain insight into the role of
economic policy, learning to identify when markets fail and when policy
interventions may provide solutions. Finally, you learn to take a
structured approach to solving practical problems using economic core
concepts. Upon completion you will have a proven ability to apply sound
economic reasoning to a range of issues on a micro- and macroeconomic
level, for example related to health, law, environment, finance, labor,
transport, and development.
Students in the BSc programmes Economics and Business Economics as well
as Econometrics are excluded from participating in this university
Our general Canvas page for the minor can be accessed by anyone with a
valid VU Net ID, https://canvas.vu.nl/courses/27772
|Introduction to Qu'ran and Sunna||P1||6EC||G_INLKOSO|
|Islam and European Culture||P1||6EC||G_ISLEURCUL|
perceive contemporary discussions in science and society from the
perspective of gender and diversity. You will gain knowledge of the
relevant theories on gender, race, ethnicity and sexual orientation in
the disciplinary fields of history, philosophy, literature, medicine,
sociology and anthropology, and theology. You develop a diverse
perspective in discussions with students from other disciplines in the
classroom. In assignments you apply the knowledge achieved to your own
Choose 2 out of 3 courses in period 2: American Film; From Cell to
Society; Identity, Diversity and Inclusion
|The Book: Print vs Online||P1||6EC||L_AABAALG067|
|Masterpieces from World Literature||P1+2||12EC||L_AABAALG020|
|Writer at Work||P2||6EC||L_NNBAALG002|
er artikelen en boeken met baanbrekende inzichten over de werking van
onze hersenen en het effect hiervan op ons gedrag. Deze kennis verandert
de wereld, met steeds sterk wordende effecten op marketing, rechtspraak,
technologie, computers, onze voeding en de economie. Het geeft ons
inzichten in waarin en waarom we van elkaar verschillen, en helpt ons
bepaalde groepsprocessen in de maatschappij te verklaren. Kennis over de
psychologie en ons brein zijn een must voor iedereen die wil begrijpen
waarom we doen wat we doen.
De minor Psychologie en het brein laat studenten kennismaken met de
vakgebieden die gedrag en brein onderzoeken. Studenten krijgen in de
minor een overzicht van de psychologie en de cognitieve
neurowetenschappen, en worden vervolgens geïntroduceerd in de manier van
onderzoek doen in deze velden. De doelstellingen hierbij zijn bij de
a. de kennis aan te brengen om met verstand te oordelen over claims die
zowel binnen als buiten de wetenschap over psyche en brein worden
b. de vaardigheden bij te brengen om zelf onderzoek te doen naar psyche
De minor is aantrekkelijk voor studenten met een algemene interesse in
psychologie en de hersenen, met voorkennis van statistiek (zoals
aangeboden in bachelors in de sociale wetenschappen, economie, exacte en
-Minstens 90 EC behaald binnen één bachelorprogramma.
-Minstens 6 EC behaald aan statistische vakken.
Er geldt een maximum van vijftig studenten per jaar, die op basis van
First come First serve worden gekozen.
|Introduction Psychology (UM)||P1||6EC||P_UINLPSY|
|Biological Psychology (UM)||P2||6EC||P_UBIOPSY|
|Genes in Behaviour and Health||P2||6EC||P_BGBEHE|
about diverse cultures, and internet facilitates world-wide
communication and information exchange. Law traditionally focuses on
nation states, but topics like migration, internet, climate, and
terrorism do not stop at the border. Quite the contrary. The objective
of this minor is to become aware of the fact that many societal issues
ask for a transboundary approach to law.
The minor explores the role of law in defining and resolving social
issues concerning the globalisation of societies. Central topics are
migration (transnational movement), internet (transnational
communications) and climate change (transnational action).
This minor offers students insight in questions, such as:
• Why transnational issues are not suited for unilateral, national
• What states can do within international law (such as European Union
• The ways in which states are currently responding to these issues;
• The criticism of the current actions and regulations;
• Future perspectives.
After completing this minor, the student has knowledge of the core of
the legislation concerning the three topics, has gained insight in the
most important critique and analysis of this legislation (from a legal,
policy-orientated, sociological, anthropological and/or philosophical
perspective), and is capable of critically judging proposed changes. For
each of the topics the student knows which actors play a role in making
rules and policy, how states work together (or not), the consequences of
this (lack of) cooperation and the future perspective for transnational
regulations in migrations, climate change and internet. Knowledge of
these ‘case studies’ and the theory involved also enables student to
independently reflect on other areas of transnational problems, such as
as environment and sustainability, poverty and unequal economic growth,
global political economy, diversity and inequality, and urbanization.
Contrary to the previous minor entitled Development Studies, which
focused on issues surrounding poverty and social inequality in less
developed countries, or the Global South, this new minor approaches the
aforementioned issues through an understanding of “development” as a
field that not only pertains to so-called developing countries but also
to our own western, so-called developed, societies. In other words, the
minor Development and Global Challenges addresses a select number of
burning issues far away and in our own backyards.
The minor both addresses the policy level (including the role of states,
transnational corporations, and non-governmental organizations) and
local responses to contemporary global challenges; The minor critically
assesses earlier conceptualizations and approaches (governance) of
development and discusses their successes and failures; The minor
examines local responses to aforementioned issues, the importance of
political empowerment, and the conditions under which these responses
(and strategies) have been/can be successful; The minor addresses global
challenges such as environmental issues, urbanization and
sustainability, and social inequality both in the global south as well
as in the so-called developed world; The minor acknowledges the fact
that global challenges and burning issues are deeply connected at a
global scale, and need to be confronted at different levels (global,
|Development and Globalization||P1||6EC||S_DG|
|Environment and Development||P1||6EC||S_ED|
|Global Political Economy||P2||6EC||S_GPE|
|Identity, Diversity and Inclusion||P2||6EC||S_IDI|
|Big Names in Philosophy I||P1||6EC||W_BA_KOPI|
|Academic Core: Philosophy of Science I||P2||6EC||W_BA_WETF1|
|Philosophy of Mind II||P2||6EC||W_BA_PHMII|
|Big Names in Philosophy II||P2+3||6EC||W_BA_KOPII|
on various aspects in the field of data science. The minor consists of a
number of advanced courses in that field and complements the
corresponding bachelor programme in Business Analytics in the direction
of data collection and data-driven solution methods. The minor is
concluded with the hands-on project Data Wrangling, in which you learn
how to scrape data.
The minor consists of 30 EC in total. This means that in the second
period, you should choose 2 out of 3 courses. Please contact your
academic advisor if you would like to choose all three courses in the
|Data Structures and Algorithms||P1||6EC||X_400614|
|Introduction to Data Science||P1||6EC||XB_0018|
|Data Analytics and Privacy||P2||6EC||R_DAP|
|History of Science||P4||3EC||X_400652|
|Bachelor Project: Business Case||P4+5+6||12EC||XB_41000|
mainly in the evening by lecturers from Vrije Universiteit, the
University of Amsterdam and Amsterdam University College, as well as
guest lecturers from the Netherlands and abroad. The classes are small
and you will be expected to give presentations, write papers and make an
active contribution to discussions.
You have to choose at least 12 credits of Interdepartmental honours
courses from the overview of interdepartmental honours courses, as well
as an application form, at: http://www.vu.nl/honourscourses.