Digital Entrepreneurship Project

Course Objective

Bridging theory and practice
After following this course, you:
- know how to apply models like the business model canvas and network
economics;
- can develop a business model, business case and business plan for a
venture;
- can run scale up experiments;
- know how to valuate your business.

Professional / social skills
After following this course, you:
- understand the value of business networks to develop a venture;
- are able to present your business plan to potential investors.

Course Content

This course is focused on setting up new e-business initiatives. The
course builds on previous courses that introduced network economics and
business models to develop e-business initiatives and includes such
topics as network economics, funding and business planning. Students
will develop a plan for starting up a new e-business venture and will do
scale up experiments. In order to develop the necessary network for
starting up a company, students will be introduced to start-ups,
relevant business networks and funding partners.

Additional Information Teaching Methods

Approach
The lectures introduce students to the necessary theory to develop a
business plan for an e-business venture.
In the project, teams of 3 persons develop a business plan for a
venture. Every week another part of the business plan will be developed.
In the meetings the teams present their work which will be discussed
with the entire group.
There are 6 sessions of 4 hours, each consisting of 2 hours lecture and
2 hours working groups.

Method of Assessment

Project paper
Self reflection

Entry Requirements

Students have basic knowledge of network economics and information
economics and of the business model canvas.

Literature

Literature
A collection of academic articles.