Course ObjectiveStudents obtain knowledge about and insight in the relevance of
entrepreneurship and innovation for their own discipline. Students
learn about the processes which are involved in the recognition and
exploitation of opportunities, about creating economic and societal
value and about the nature and role of networks. In addition students
gain knowledge of different entrepreneurial processes and the importance
of valorization of findings and business ideas for a knowledge- based
Course ContentThis course consists of two tracks: a theoretical track and a practical
track. These two tracks run simultaneously and complement each other.
In the first track of this course the focus is on learning about
entrepreneurship. Answers are found on questions such as: what is
entrepreneurship?; what defines an entrepreneur?; what are
entrepreneurial opportunities?; what is the importance of
entrepreneurial networks?; what is the role of innovation in
entrepreneurship?; what is sustainable entrepreneurship?; how can
entrepreneurship be applied in a corporate environment?; what happens to
the entrepreneur during the life cycle of the firm?.
Simultaneously, the students work on an assignment, how to bring an
innovation (product, service, process) from the own discipline to the
market (second track). With the help of coaching sessions, a Business
Model Canvas approach will be completed, with subject such as value
proposition, protection of the business idea, exit strategies and
finance. The students present their reports during an interactive
sessions, with their own elevator pitches.
Teaching MethodsLectures, workshops, coaching sessions, cases and small assignments.
Method of AssessmentThe final grade is based on a team assignment (the Business Model Canvas
approach) and an individual written exam. Both the assignment and the
exam determine 50% of the final grade. Both the assignment and the exam
must be of sufficient quality.
LiteratureA series of articles and one book, that will be presented in the course
Additional InformationOptional course for Master students 'Human Movement Sciences' , 'Sport,
Exercise & Health', 'Fundamental and Clinical Movement Sciences'.
Presence with all lectures, workshops and coaching sessions and timely
submission of the cases and the small assignments are mandatory.
|Language of Tuition||English|
|Faculty||Fac. of Behavioural and Movement Science|
|Course Coordinator||prof. dr. E. Masurel|
|Examiner||prof. dr. E. Masurel|
prof. dr. E. Masurel
You need to register for this course yourself
|Teaching Methods||Seminar, Lecture|