Doing Business in Emerging Markets


Course Objective

This course focuses on how to engage in international business in the
specific context of emerging markets and aims to achieve several
learning goals:

Develop an advanced academic and research skills to contribute to the
body of knowledge:
- Students will be able to critically discuss the academic literature
related to EM.

Have thorough knowledge of relevant theory and methods, and an
evidence-based approach to solving complex business problems:
- Students will be able to compare national cultures using
Trompenaars’7-D model and formulate ways to reconcile cultural
differences between own and host countries.
- Students will be able to discuss the institutional organization
(national business systems) of EM and formulate ways to reconcile
differences in institutional organization between own and host
- Students will be able to discuss the various entry modes for doing
business in EM.

Have the professional and social skills to interact with other
- Students will be able to consolidate the relevant theories and methods
of the course to formulate an optimal market entry mode for a parcular
company/market in a concrete EM in the form of a strategic advice.

Develop a broad horizon beyond the professional area:
- Students will be able to reflect academically on the impact of the
increasing influence of EM on international business and politics.

Course Content

The course starts with the definition of emerging markets and an
introduction of the aspects on which they differ from more mature
markets, such as cultural and political issues and the growing influence
of emerging markets on global business. The course then applies this to
a number of core issues in international management such as market entry
mode and collaborating with local partners. The academic content of the
lectures will be based on current discussions in relevant publications.

Teaching Methods


Method of Assessment

Written final exam


To be communicated later via Canvas

Recommended background knowledge

Bachelor of Business Administration

General Information

Course Code E_BA_DBEM
Credits 6 EC
Period P2
Course Level 400
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. P.J. Peverelli
Examiner dr. P.J. Peverelli
Teaching Staff dr. P.J. Peverelli

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

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