Management of Sustainable Innovation


Course Objective

Bridging Theory & Practice (knowledge):
Understand and critically assess theories of sustainable vaue creation /
innovation and understand how entrepreneurs / business leaders help to
co-create a more sustainable future

Bridging Theory and Practice (application):
Apply theoretical insights to conceive new business models that promote
sustainable innovations such as platforms that help diffuse sustainable
energy solutions, local organic food, or transport.

Professional & Social skills:
Ability to work effectively in a team. Have a good contribution, content
and process wise: Pro-active teamwork, timely, friendly and

Course Content

Sustainability is now at the core of our societies and economies:
governments, companies and citizens join forces to fight global heating,
plastic pollution, and other negative developments. A paradigm shift is
happening at this moment: It is not only the creation of shareholder
value that counts, it is the creation of shared value in people, profit
and planet that is needed to create
sustainable growth.

Shared value creation inspires business leaders and entrepreneurs around
the world to do things differently, to radically change the way they do
business and think about what role they want to play in our societies.
Think of Elon Musk of Tesla who want to revolutionize our energy
industries or Jaap Korteweg of the Vegetarische Slager who creates meat
products out of plant material in collaboration with the University of

Innovation and collaboration are at the core of what these game changers
do, because innovation, in all its forms, can provide solutions for
sustainable challenges. However, getting a sustainable invention into
the market, is extremely difficult as it breaks with existing
institutions and sunk investments.

In this course you learn what it takes to bring a sustainable innovation
to the market, and you are going to bring it into practice!

Teaching Methods

Lectures: Guest lectures and lectures on literature
Tutorials: Interactive discussion on literature and case work

Method of Assessment

Individual written exam.
Group assignment with business proposal / innovation launch (exact
assignment will be announced later).
(Peer) evaluation of contribution to the course and group

Entry Requirements

For the course it is required that students know:
- The concept of Triple P: Planet, people, profit.
- The Brundtland report Our common future 1987
- The 17 UN Global Sustainability goals.


Academic articles (to be announced in course manual).

All lectures will discuss 2-3 academic articles that will help students
to understand sustainable business models and the way sustainable
entrepreneurs and business leaders implement these.

Book for background reading (obligatory):
Senge, Peter M., Bryan Smith, Nina Kruschwitz, Joe Laur, Sara Schley,
2008, The Necessary Revolution: How Individuals and Organizations Are
Working Together to Create a Sustainable World, Doubleday (or later

Target Audience

Students that want to make a change in existing companies, or co-create
change in our societies. This is a course in which students are
requested to participate very actively! Students that do not have
sufficient time or motivation, are advised not to follow this course.

Concrete profile:
- Students that want to become business or policy consultant in new
business models and sustainability.
- Students that want to become a manager in large companies and want to
support the company in making the necessary transition towards more
sustainable business models.
- Students that want to work in a policy role in a community, province
or national government to develop knowledge on how regions can be
transformed to co-create value in business and society.

Explanation Canvas

All students, also from the UVA / other universities, should enroll in
their group through Canvas.

Recommended background knowledge

Knowledge of innovation management, diffusion of innovation.
Please note: This course is not about innovation (technical) but about
the management of innovation, e.g. stakeholder management, co-creation,
institutions, entrepreneurship.

General Information

Course Code E_BA_MANSI
Credits 6 EC
Period P2
Course Level 400
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. A.J. Porter
Examiner dr. A.J. Porter
Teaching Staff

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Lecture, Study Group
Target audiences

This course is also available as: