Course Objective1. Have the advanced academic and research skills to contribute to
the body of knowledge:
-Are able to write a good problem statement that triggers the need for
2. Have thorough knowledge of relevant theory and methods, and an
evidence-based approach to solving complex business problems:
- Can recommend and illustrate management practices that are fit for
service innovation purposes.-
- Apply service innovation models from state-of-the-art academic
- Develop managerial skills through the application of MSI-knowledge in
complex contexts through assignments and case studies.
3. Have the professional and social skills to interact with other
-Act as an effective community of advanced learners.
4. Are self-reflective professionals:
- Are able to apply the STARR methodology for reflection.
Course ContentThis course is one of the interdisciplinary electives of the Business
Administration HRM, IM, LCM, MC, and S&O programs. The course features
several key topics:
1. Service innovation: core issues & challenges
2. Service innovation patterns, strategies and models
3. Service design methods
4. Open service innovation practices
5. HRM and service innovation performance
6. Intellectual Property Rights for appropriating the rents from service
Teaching MethodsSeminars and an extensive case study
Method of AssessmentCase study
LiteratureReader with state-of-the art literature about Managing Service
Innovation. Will be published online.
Additional InformationMaximum number of participants: 75.
Recommended background knowledgeInnovation management
|Language of Tuition||English|
|Faculty||School of Business and Economics|
|Course Coordinator||dr. M.J. Flikkema|
|Examiner||dr. M.J. Flikkema|
dr. M.J. Flikkema
You need to register for this course yourself
Last-minute registration is available for this course.
|Teaching Methods||Seminar, Lecture|
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