Managing Service Innovation


Course Objective

1. Have the advanced academic and research skills to contribute to
the body of knowledge:
-Are able to write a good problem statement that triggers the need for
service innovation.
2. Have thorough knowledge of relevant theory and methods, and an
evidence-based approach to solving complex business problems:
- Can recommend and illustrate management practices that are fit for
service innovation purposes.-
- Apply service innovation models from state-of-the-art academic
literature validly.
- Develop managerial skills through the application of MSI-knowledge in
complex contexts through assignments and case studies.
3. Have the professional and social skills to interact with other
-Act as an effective community of advanced learners.
4. Are self-reflective professionals:
- Are able to apply the STARR methodology for reflection.

Course Content

This course is one of the interdisciplinary electives of the Business
Administration HRM, IM, LCM, MC, and S&O programs. The course features
several key topics:

1. Service innovation: core issues & challenges
2. Service innovation patterns, strategies and models
3. Service design methods
4. Open service innovation practices
5. HRM and service innovation performance
6. Intellectual Property Rights for appropriating the rents from service

Teaching Methods

Seminars and an extensive case study

Method of Assessment

Case study
Midterm exam


Reader with state-of-the art literature about Managing Service
Innovation. Will be published online.

Additional Information

Maximum number of participants: 75.

Recommended background knowledge

Innovation management

General Information

Course Code E_BA_MSI
Credits 6 EC
Period P5
Course Level 400
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. M.J. Flikkema
Examiner dr. M.J. Flikkema
Teaching Staff dr. M.J. Flikkema

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: