International Strategy

2019-2020

Course Objective

ACADEMIC AND RESEARCH SKILLS – STUDENTS CAN CONDUCT A BASIC
INTERNATIONAL RESEARCH PROJECT FROM START TO FINISH ACADEMIC SKILLS
(THREE AS)
After successfully completing this course, the student
• can analyze and demonstrate an understanding of theoretical frameworks
developed about the internationalization pattern of MNEs (Analysis)
• is able to recognize fundamental structures and to leave out
irrelevant information (Abstraction)
• is able to put forward well-founded, substantiated points of view,
both in spoken and written format (Argumentation)

BRIDGING THEORY AND PRACTICE KNOWLEDGE:
After successfully completing this course, the student:
• can demonstrate theoretical and empirical knowledge concerning the
relevant areas in international business administration

APPLICATION:
After successfully completing this course, the student:
• can propose a solution to an international real-life business problem
by applying relevant theories and methodologies.

SOCIAL SKILLS – STUDENTS ARE ABLE TO EFFECTIVELY MANAGE DIFFERENT
PROFESSIONAL ROLES IN A CROSS-CULTURAL ENVIRONMENT

After successfully completing this course, the student:
• is able to present (both orally and in writing) on substantive issues
in international strategy and provide business recommendations
• has a thorough understanding of roles and needs a specific
stakeholder, in this case a board of directors of an MNE
• can work well in a team and reflect on his/her own role in the team
• is sensitive to cross-cultural differences, understands how these
translate into social contexts and is able to deal with those
differences in social interactions

Course Content

This course will provide students with a better understanding of the
core strategic choices that firms must make when they expand abroad. The
fast changing dynamics of industries caused by pressures of
globalization have made it essential for organizations to understand the
global competitive environment and to adapt quickly. As a result of the
intensification of these pressures it is important that (future)
managers understand how organizations internationalize and which
consecutive strategic choices firms must make. The course aims to
provide future managers with a better understanding on the way firms can
create and sustain competitive advantage in an international environment
and on the way organizations expand abroad. The course has a strong
theoretical component as well as a practical component. In the latter,
students will gain real life experience by investigating
internationalization options through a two-day business game.

Teaching Methods

Lectures
Tutorials
Two-day business game

Method of Assessment

Final written exam – Individual assessment
Group assignments aimed at preparing the two-day business game and at
assessing the strategic analysis and decisions made during the business
game (written reports and oral presentations) – Group assessment
Mandatory attendance and in-class participation in tutorials

Literature

C. Hill and G. Hult (2018). International Business: Competing in the
Global Marketplace. 12th edition, McGraw-Hill Education. (ISBN
9781260092349).

Recommended background knowledge

International strategy is a course that builds on several elements of
the previous 1,5 years and there are strong linkages with a number of
specific courses. First, the theory discussed in the course People in
Business and Society not only has an influence on the individual, but it
has an effect on the internationalization process of firms as well.
Second, the lessons learned during International Economics help students
to better understand the international strategies that MNEs pursue.
Third, the course builds on existing knowledge you gained in the course
Organization Theory. Finally, it also builds on the content of the
courses on HRM & OB as well as on BIS.

General Information

Course Code E_IBA2_IS
Credits 6 EC
Period P3
Course Level 200
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. H. Weng
Examiner dr. H. Weng
Teaching Staff dr. V. Duplat

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Lecture, Study Group
Target audiences

This course is also available as: