General Information
| Course Code | E_IBA3_IEOC |
|---|---|
| Credits | 6 EC |
| Period | P1 |
| Course Level | 300 |
| Language of Tuition | English |
| Faculty | School of Business and Economics |
| Course Coordinator | prof. dr. ir. J.W.M. Gerrits |
| Examiner | prof. dr. ir. J.W.M. Gerrits |
| Teaching Staff |
Practical Information
You need to register for this course yourself
| Teaching Methods | Seminar, Lecture |
|---|
Target audiences
This course is also available as:
Course Objective
BRIDGING THEORY AND PRACTICEKNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning
the relevant areas in international business administration
After successfully completing this course, the student:
• can explain current E-business practices, developments and challenges.
• can explain relevant E‐business theory from the fields of information
systems, economics, computer science, and logistics
APPLICATION: Can propose a solution to an international real-life
business problem by applying relevant theories and methodologies.
After successfully completing this course, the student:
• can apply this theory to E‐business (decision) challenges.
• can explain the impact of E‐business on business practices and the
development of new business models.
Course Content
Introduction- Introduction to digital business and e-commerce
- Marketplace analysis for e-commerce
- Managing digital business infrastructure
- E-environment
Strategy and applications
- Digital business strategy
- Supply chain management
- E-procurement
- Digital marketing
- Customer relationship management
Implementation
- Change management
- Analysis and design
- Digital business service implementation and optimisation
Teaching Methods
LecturesTutorials