Business Model Innovation

2019-2020

Course Objective

The past few years have witnessed the emergence and success of several
pioneering new types of companies, such as Uber, Airbnb, facebook,
Tesla, and Amazon. While many long-established, resource-abundant and
technologically-advanced firms gradually lose profit margins in their
traditional markets, these new types of companies have achieved
extraordinary performance. The main objective of the course 'Business
Model Innovation' (BMI) is to prepare students with fundamental
knowledge about business models and business model innovation. This
course is built on the combination of different streams of literature/
theories on business strategy, innovation management, and
entrepreneurship. Students are expected to be able to understand and
apply the related theories and frameworks and to write a business plan.
Being part of the whole Minor, this course also prepares students for
the following courses "Business Model Assessment", in which they will
learn how to assess their business models, and "Business Professionals",
in which particular interests and skills in a specific field are
developed and deepened.
In particular, after following the course students:
• Are able to critically reflect on business model innovation theories
and tools
• Are able to apply theoretical perspectives from the different streams
of literature to explain the observed business model innovation and
their effects on corporate strategies and performance
• Are able to develop team skills, creative skills, develop cases, and
communicate a business plan

Course Content

The course will start with an introduction of business models and
corporate innovation strategies. It will then focus on two main paths:
Business model innovation based on internal resources and capabilities,
as well as business model innovation leveraging external opportunities.
A wide range of topics such as business idea generation, business
opportunity identification, start-up firms creation, as well as
corporate venturing will be discussed in each lecture, respectively.
During the lecture, the first part is related to the theories and
process of business model innovation. The second part is concerned with
the application of tools and models necessary to write a business plan
for the business ideas of student groups.

Teaching Methods

Lectures and seminars. During the lectures, the different streams of
literature will be explained and illustrated with real-life examples.
Throughout the seminars, the theory is applied to student business plans
and case analysis. Students will have the opportunity to learn from and
interact with leading business practitioners, discuss their progress
through peer-review and with the support of experienced business
developers.

Method of Assessment

Business plan (group), and essay (individual)

Entry Requirements

There is no specific entry requirements for this course, but interests
in business administration and management is definitely a plus

Literature

- Afuah, Allan. Business Model Innovation: Concepts, Analysis, and
Cases. Routledge, 2014.
- Selection of academic papers and news articles

General Information

Course Code E_MB_BMI
Credits 6 EC
Period P2
Course Level 200
Language of Tuition English
Faculty School of Business and Economics
Course Coordinator dr. J. Du
Examiner dr. J. Du
Teaching Staff dr. J. Du

Practical Information

You need to register for this course yourself

Teaching Methods Lecture, Study Group
Target audiences

This course is also available as: