Communication Cultures


Course Objective

The main goals for this course are:
- to increase your cultural awareness on a practical level in different
settings, such as the international classroom, website design,
face-to-face encounters and media texts;
- to increase your cultural awareness on a theoretical level by
exploring the key concepts used in the field of intercultural
- to explore how these key concepts translate to research in
communication and discourse analytic research by performing your own
analyses of different settings in which intercultural communication

Course Content

This course introduces the topic of intercultural communication as a
field of study we can examine with the help of a discourse approach.
Adopting such an approach means that we will not only consider discourse
as the language people speak in different countries. A discourse appoach
makes it possible to also address 'culture' and 'interculturality' in
student cultures, gender cultures, generational cutlures, the cultures
of Internet groups and cultures that exist around products of popular
culture on Facebook (e.g., fan cultures).

During the course we will introduce and learn to use disourse analytic
approaches to explore a range of different cultures and explore what the
benefits are of considering the communication between people of such
different groups as 'moments of intercultural communicatoin'. What does
it offer a communication specialist to consider the discourse of
different groups in society in this way? We will also attempt to answer
this question, together with guest lectures from invited speakers.

The examples we work with during the course may vary and students will
be asked to collect data for their own small-scale research project.
Lectures, guest lectures and seminars will be geared towards presenting
data and observations when adopting different discourse analytic
approaches. Group presentations, assignments and discussions will always
link to theoretical debates in the course literature, actual
(professional) practice and to the real life learning environment of the
international classroom.

Teaching Methods

The meetings for this course will be interactive lectures, and seminars
in which you will apply theory to data examples (in total 3 meetings of
2 hours each, per week)

Method of Assessment

Two assignments (30% of your final grade; no resit for the assignments)
and an exam (70% to your final grade). You have to pass the exam in
order to complete this course. We expect all students to actively
participate in the course.

Entry Requirements

The courses Academic English CIS-L&S Grammar (L_EABAALG103) and Academic
English CIS-L&S Writing (L_EABAALG104).


Will be announced on Canvas.

Target Audience

Second year students in CIS.

General Information

Course Code L_AABACIW202
Credits 6 EC
Period P4
Course Level 200
Language of Tuition English
Faculty Faculty of Humanities
Course Coordinator dr. J.M.W.J. Lamerichs
Examiner dr. J.M.W.J. Lamerichs
Teaching Staff dr. J.M.W.J. Lamerichs

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: