Genre Design


Course Objective

The overall aim of this course is to bring together theories and methods
from disparate areas of discourse analysis to increase your
understanding of discourse as consisting of different 'genres' or modes
of communication. Each genre, or sub-genre may be designed to fulfil
particular goals. The course also aims to raise your awareness of how
the concept of 'genre' can be used as a central concept for improving
the production and understanding of different types of discourse. We aim
to do this during this course by approaching the topic on a theoretical
and practical level. Thus, the course will increase your abilities as an
academically trained communication professional to deal with different
types of discourse, its shape and its form in different communicative
settings and for different purposes. This may involve analysis,
evaluation and offering suggestions for improving particular features of
the discourse from the point of view of 1) what constitutes a genre?; 2)
what genre conventions are adhered to by producers? 3) which genre
expectations are held by the target audience and 4) discussions on
hybrid genres.

Course Content

In this course, students familiarize themselves with the notion of genre
as a feature of discourse on a conceptual and a practical level.
Students will learn to apply the concept broadly as a 'tool for
thinking' about how to recognize and analyse hybrid genres. The course
will be organised around timely genre-related problems in the area of
language and communication. Examples concern the alleged 'purity’ of
genres used for particular communicative purposes (‘genre zuiverheid’ in
Dutch), the risks involved in making use of hybrid genres, and the
limitations of genre bending and blending.

Teaching Methods

Weekly lectures and seminars (2x2 hours) and presentations of student

Method of Assessment

Assignments (30%) and exam (70%).
Students have to pass their exam and if not there will be a resit in
order to pass the course. The grades for the assignments can only be
used as compensation if the exam has resulted in a pass. There are no
resits for the assignments.

Entry Requirements

BA degree in communication studies, language, linguistics, or other
field relevant to the course content.


List of articles and book chapters will be made available on Canvas

Target Audience

Master's students of Communication and Information Studies, Language or

Additional Information

Students in the Research Master programme should realise that we expect
slightly more from them in terms of the quality of their research, the
level of their argumentation and depth of their understanding of
genre-related issues in spoken and written discourse. The assignments
and exams will be graded accordingly.

Presence at the seminars is mandatory. You will be asked to leave the
course when you are absent at 2 or more seminars.

General Information

Course Code L_AAMATEC003
Credits 6 EC
Period P1
Course Level 400
Language of Tuition English
Faculty Faculty of Humanities
Course Coordinator dr. J.M.W.J. Lamerichs
Examiner dr. J.M.W.J. Lamerichs
Teaching Staff dr. J.M.W.J. Lamerichs

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: