Course ObjectiveThe crux of the course lies in the empirical testing of the
communicative quality of a message.
Course ContentIn this course, students will empirically investigate the communicative
effectiveness of a text (or video) that they have developed themselves.
Students will carry out quantiative research from start to finish.
Teaching MethodsLectures (2 hrs per week) and seminars (2 hrs per week).
Method of AssessmentResearch report.
Entry RequirementsInferential Statistics (Toegepaste Statistiek/Toetsende Statistiek)
LiteratureReadings will be announced on the Canvas site of the course.
Target AudienceMaster Students Communication and Information Sciences, Language or
|Language of Tuition||English|
|Faculty||Faculty of Humanities|
|Course Coordinator||dr. L. Lagerwerf|
|Examiner||dr. L. Lagerwerf|
dr. L. Lagerwerf
H.C. Mui MSc
You need to register for this course yourself
Last-minute registration is available for this course.
|Teaching Methods||Seminar, Lecture|
This course is also available as: