Genre Research


Course Objective

The crux of the course lies in the empirical testing of the
communicative quality of a message.

Course Content

In this course, students will empirically investigate the communicative
effectiveness of a text (or video) that they have developed themselves.
Students will carry out quantiative research from start to finish.

Teaching Methods

Lectures (2 hrs per week) and seminars (2 hrs per week).

Method of Assessment

Research report.

Entry Requirements

Inferential Statistics (Toegepaste Statistiek/Toetsende Statistiek)


Readings will be announced on the Canvas site of the course.

Target Audience

Master Students Communication and Information Sciences, Language or

General Information

Course Code L_AAMATEC004
Credits 6 EC
Period P2+3
Course Level 400
Language of Tuition English
Faculty Faculty of Humanities
Course Coordinator dr. L. Lagerwerf
Examiner dr. L. Lagerwerf
Teaching Staff dr. L. Lagerwerf
H.C. Mui MSc

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: