The Power of Metaphor


Course Objective

- decribe different manifestations of metaphor in text and images with
the appropriate terminology;
- analyze patterns and functions of metaphor in text and images;
- develop a critical attitude towards research in the field;
- make informed methodological choices;
- solve problems in collaboration with peers;
- carry out and write up a small study of metaphor in text and/ or

Course Content

Metaphor is pervasive in our language. It is an essential linguistic,
conceptual, and communicative tool for journalists and advertisers, text
designers and translators, researchers and teachers, doctors and
therapists, governments and politicians, or business executives and
managers. This course focuses on the manifestations of metaphor in
language and images, functions of metaphor (e.g. persuasion, instruction
etc.), methods for metaphor analysis, and application of metaphor
research to professional settings.

Teaching Methods

2 hours lecture and 2 hours seminar per week.

Method of Assessment

Reading presentation, data session, final paper. You will need a pass on
the final paper in order to pass the course. Consult the study guide of
the course for a description of how the different components build up to
the final grade.


readings provided on Canvas

Target Audience

MA Communicatie- en Informatiewetenschappen / Communication and
Information Studies (all specializations)

General Information

Course Code L_NCMACIW021
Credits 6 EC
Period P2+3
Course Level 400
Language of Tuition English
Faculty Faculty of Humanities
Course Coordinator prof. dr. A.J. Cienki
Examiner prof. dr. A.J. Cienki
Teaching Staff prof. dr. A.J. Cienki
P. Opazo Reyes

Practical Information

You need to register for this course yourself

Last-minute registration is available for this course.

Teaching Methods Seminar, Lecture
Target audiences

This course is also available as: