The MSc programme in Marketing combines in-depth academic study with practical application. You are taught to analyze, apply and rework the latest marketing knowledge. Through interactive learning methods, with a strong emphasis on cases and practical assignments, you will develop his ability to put marketing theory into practice. Furthermore, much attention is paid to developing your research skills, to be applied in an independent research project and Master thesis.
|Faculty||School of Business and Economics|
|Thesis||Ac. Year (sept)||18EC||E_MKT_THS|
|Customer and Marketing Analytics||P2||6EC||E_MKT_CMA|
|Managerial Integration Project Marketing||P3||6EC||E_MKT_MIP|
|Big Data Analytics using Geographic Informations Systems||P4||6EC||E_MKT_BDAGIS|
|Survey Research in a Cross-Cultural Context||P4||6EC||E_MKT_SRCCC|