Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.
Doel vakThe objective is to show how econometrics can be applied to empirical
questions in marketing and consumer behaviour. In particular, how to
build models to support marketing decisions. Given the current big data
revolution, models from which useful information about market behaviour
and their sensitivity to marketing activities such as advertising,
pricing, promotions and distribution are routinely used by managers
(from leading organisations worldwide) for analyzing marketing programs
that can improve brand performance. This course will introduce models
and methods, together with their use in empirical marketing studies.
Inhoud vakThis course focusses on quantitative methods for empirical research in
marketing and consumer behaviour. In particular, we discuss how to build
models to support marketing decisions and how to adopt data science
methods to investigate market behaviour and the impact of marketing
instruments such as advertising, pricing, promotions and distribution.
The econometric methods that are employed include regression,
multivariate statistical analysis, limited dependent variable models,
panel data models, pooled regressions, forecasting methods, and trend
OnderwijsvormLectures and classes. During classes time will be made for discussing
exercises and for supporting empirical work. Computer classes are also
ToetsvormFinal exam – Individual assessments
Vereiste voorkennisNone, but an introductory course in econometrics is highly recommended,
LiteratuurReader, a selection of chapters and articles on various topics. The
econometrics is mainly based on the book "Introduction to Econometrics"
by J.H. Stock and M.W. Watson, which is also used in earlier courses.
DoelgroepThis course is part of the Minor program "Applied Econometrics: A Big
Data Experience For All".
Overige informatieThis is a 6 EC course presented in period 2 (November-December) in the
academic year. This course is part of the Minor "Applied Econometrics: A
Big Data Experience for All". It is targeted at both econometrics and
Afwijkende intekenprocedureAs usual.
Toelichting CanvasSee above.
Aanbevolen voorkennisIntroductory courses in econometrics and time series, similar to the
courses "Introduction to Econometrics" and "Introduction to Time Series"
from our Minor program "Applied Econometrics: A Big Data Experience For
|Faculteit||School of Business and Economics|
|Vakcoördinator||prof. dr. S.J. Koopman|
|Examinator||prof. dr. S.J. Koopman|
dr. Y. Peers
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