Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.
Doel vakThis course focuses on retailing and e-commerce. Upon completion of this
- Demonstrate a critical understanding of the concepts and theories
used, as well as key topics covered, in the top academic journals on
both consumer shopping behavior as well as retailers' marketing and
- Effectively apply consumer shopping behavior and retail management
theories to understand real-life retail problems and to design solutions
to those problems.
- Communicate and collaborate effectively with an international cohort
of classmates to design and produce case solutions or other
presentations, provided in English, to both academic and professional
Inhoud vakWithout retailers, consumers would need to visit or contact every
manufacturer separately. Retailers provide convenience and play a big
role in the economy. Retail management, however, is far from an easy
task. The world around us is changing and managing a retail store –
whether offline or online – is ever more challenging. In this course, we
discuss the basic retail concepts, look at consumer shopping and
browsing behavior, focus on merchandise management and managing returns,
and take a step in the future and look at retailing in 2025.
The course is relevant for students who aspire a job in retailing but
also for those who aspire a job in which retailers have to be dealt with
regularly, such as jobs in brand management, account management, etc.
ToetsvormWritten examination: 70%;
each to be completed with a minimum score of 5.0
Aanbevolen voorkennisMarketing Strategy
|Faculteit||School of Business and Economics|
|Vakcoördinator||dr. Y. Peers|
|Examinator||dr. Y. Peers|
dr. Y. Peers
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