The Power of Metaphor

Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

- decribe different manifestations of metaphor in text and images with
the appropriate terminology;
- analyze patterns and functions of metaphor in text and images;
- develop a critical attitude towards research in the field;
- make informed methodological choices;
- solve problems in collaboration with peers;
- carry out and write up a small study of metaphor in text and/ or

Inhoud vak

Metaphor is pervasive in our language. It is an essential linguistic,
conceptual, and communicative tool for journalists and advertisers, text
designers and translators, researchers and teachers, doctors and
therapists, governments and politicians, or business executives and
managers. This course focuses on the manifestations of metaphor in
language and images, functions of metaphor (e.g. persuasion, instruction
etc.), methods for metaphor analysis, and application of metaphor
research to professional settings.


2 hours lecture and 2 hours seminar per week.


Reading presentation, data session, final paper. You will need a pass on
the final paper in order to pass the course. Consult the study guide of
the course for a description of how the different components build up to
the final grade.


readings provided on Canvas


MA Communicatie- en Informatiewetenschappen / Communication and
Information Studies (all specializations)

Algemene informatie

Vakcode L_NCMACIW021
Studiepunten 6 EC
Periode P2+3
Vakniveau 400
Onderwijstaal Engels
Faculteit Faculteit der Geesteswetenschappen
Vakcoördinator dr. T. Krennmayr
Examinator dr. T. Krennmayr
Docenten dr. T. Krennmayr

Praktische informatie

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Werkvormen Werkcollege, Hoorcollege

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