Master Project Business Analytics

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Doel vak

The Master Project Business Analytics is the graduation project for the
Master Business Analytics or the Dual Master Business Analytics. As the
graduation project this course builds on and integrates previous courses
on Business Analytics. The student shows that he is capable of
independent research at an academic level (typically applied in a
practical context) on a specific topic in the field of Business
Analytics under supervision of one of the staff members of the Faculty
of Science. Furthermore, the student writes an academic report to
present the applied scientific methods and the obtained results. Also,
the student gives an oral presentation that is tailored to the audience.
As such, the skills described below should be demonstrated during the
Master Project Business Analytics.

Academic (research) skills:
• The student formulates a research question.
• The student studies relevant literature.
• The student either develops or selects algorithms to generate an
accurate model based on data related to the problem or develops a
(mathematical) model of the problem.
• The student analyzes the model using skills and techniques
during the master’s program Business Analytics, and shows that he is
able to connect theories, models, and concepts with and within the
research topic.
• The student answers the research question using analytical and
numerical methods.
• The student is capable of independent and critical reflection on
his/her own and on other relevant work.
• The student is able to write a report that clearly describes the
research question, the motivation for this research, the relevant
literature, the used methodology, the results, conclusions and
• The student is able to give a clear presentation about the
question, the motivation for this research, the used methodology, the
results, conclusions and recommendations.
• The student is able to collect data for validating and / or
the model, and implement and verify computer programs.

Field of work:
• The student takes responsibility for his/her own actions.
• The student shows that he is capable of making well-founded
and can support these choices.
• The student shows an appropriate work attitude during the master
project, e.g. independence, initiative, enthusiasm, punctuality.
• The student produces the required products and/or reports
the schedule.
• The student gains an understanding of the way in which the
organization functions.
• The student practices and displays social and communication
• The student explores potential career options.
• The student maintains and strengthens contacts between the Vrije
Universiteit Amsterdam and the host organization.

Inhoud vak

The Master program in Business Analytics is concluded with the external
Master Project Business Analytics. This project differs from all other
parts of the study program as the student carries out a research project
for six months at an external organization. The project must
scientifically be state of the art and must also have clear educational
value. The student will work on a predefined project and is required to
create the required products within the stated period.


The student is an intern of the host organization for at least six
months on a full-time basis. The student will be supervised by two staff
members of the Faculty of Science and a supervisor from the host


A written report and a verbal presentation at the host company. The
internship report, which is also the student's formal thesis, is a
written report about all relevant aspects, including the final product
and all relevant scientific background and motivation. The internship
will be concluded with a formal presentation, usually at the host
organization's premises. The student has to submit the written report
and give the presentation no later than the finishing date of the
internship. After consultation with all supervisors involved, the
student may submit the report and/or give the presentation within two
months after completion of the internship. After those two months the
student must have an adequate grade (6 to 10), otherwise the internship
will be counted as not accomplished.

Vereiste voorkennis

At least 78 credit points, including the Research Paper Business
Analytics. The student is required to read the Course Manual which is
available on the Master project Business Analytics Canvas website and to
take the required steps mentioned in the Course Manual.


Assigned individually.


mBA, mBA-D

Afwijkende intekenprocedure

You have to enroll yourself for this Master Project Business Analytics via VUnet.

Toelichting Canvas

If you are planning to start your Master Project Business
Analytics within four months and you cannot enroll for the Master
Project because you do not meet the requirements yet, please contact
Annemieke van Goor ( so she can give you
access to the Master Project Business Analytics on Canvas. Here you find
all the information you need about the Master Project Business

Algemene informatie

Vakcode X_400459
Studiepunten 36 EC
Periode Ac. Jaar (sept)
Vakniveau 600
Onderwijstaal Engels
Faculteit Faculteit der Bètawetenschappen
Vakcoördinator drs. H.J.M. van Goor-Balk

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