Behavioral Strategy

Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

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Advanced academic skills:
An important goal in strategic management is how to change business
models. In order to understand what business models will be robust in
future, scenario's must be written in which the current business model
is windtunneld.
KPI's and behaviors that contribute to this new business model must be
defined and

Knowledge and Complex Problem Solving
This cours is aimed at strategy realization. How can we change
results and behaviors? The robust science of behavior analysis (started
by Ivan Pavlov) is learned and applied by the student in a real life
case. Preferably in
an organizatonal context or else at the invidual level about gaining

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The content builts on the science and application of behavior analysis,
started a
century ago by Ivan Pavlov. By discussing laboratory and field
experiments, the laws
of conditioning are revealed. The founding ABC analysis and following
steps of
behavioral change are explained: Pinpointing behaviors and results,
Feedback, goalsetting and reinforcement as performance management tool.
This highly successful behavior modification approach is now available
for companies.
The design of a field experiment is applied to a real life case,
preferably in an
organizational context, in small groups. Baseline measures are combined
with understanding the
current undesirable behavior (CUB), current desired behavior (CDB) and
desired behavior (FDB). Advantages of positive reinforcement (R+) are
compared with
negative reinforcement (R-), Punishment (P+) and Penalty (P-). Other
include schedules of reinforcement, contingencies of reinforcement,
and satiation.
During the tutorials students are assisted by the teacher in designing
and implemeting
their highly applicablefield study. These will be presented at the end
of the course.
Knowledge and application skills learned during this course is highly
recommended to
future strategists, leaders, entrepreneurs and management consultants.


- lectures;
- tutorials
- presentations
- web-based fluency training (voluntary);
- web-based Performance Improvement Plan for changing a specified


- Examination about book, (guest-) lectures
- Performance Improvement Plan for field experiment

Vereiste voorkennis

This course builts on the bachelor course Strategic Management from a
Practice Perspective, one day in the life of a CEO.
In that course 3 practical approaches for a CEO were discussed and
applied to real life cases. Scenarioplanning, value
acquisition and performance management by behavioral change were


Daniels, A.C. & J. S. Bailey (2014, 5th ed.). Performance management.
Atlanta: Aubrey Daniels International - mandatory (available as e-book).


Specializations Strategy & Organization, Leadership & Change Management,
Management Consulting, Entrepreneurship

Overige informatie

This course is organised by the VU. For more information, please go to

Aanbevolen voorkennis

Strategic Management from a Practice Perspective. One day in the life of
a CEO.
Performance Management and Control.

Algemene informatie

Vakcode E_BA_BS
Studiepunten 6 EC
Periode P5
Vakniveau 400
Onderwijstaal Engels
Faculteit School of Business and Economics
Vakcoördinator dr. M.M. Rietdijk
Examinator dr. M.M. Rietdijk
Docenten dr. M.M. Rietdijk

Praktische informatie

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