Emerging Technologies for E-Business and Online Commerce

2019-2020
Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

BRIDGING THEORY AND PRACTICE

KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning
the relevant areas in international business administration
After successfully completing this course, the student:
• Can discuss, contrast and compare theories and concepts the various
aspects of E-business and online commerce discussed in the preceding
courses.
• Can describe the most important managerial barriers in E-business
and online commerce processes.
• can critically describe and evaluate the pros and cons of applying
recent
technologies in E-business and online commerce processes.

APPLICATION: Can propose a solution to an international real-life
business problem by applying relevant theories and methodologies.
After successfully completing this course, the student:
• can give concrete advice concerning the feasibility and meaningfulness
of the use of such technologies and an understanding of how to overcome
barriers.

SOCIAL SKILLS – STUDENTS ARE ABLE TO EFFECTIVELY MANAGE DIFFERENT
PROFESSIONAL ROLES IN A CROSS-CULTURAL ENVIRONMENT

After successfully completing this course, the student:
• can present (both orally and in writing) on basic/substantive aspects
of e-business

Inhoud vak

This course focuses on the question how emerging technologies can play a
role in supporting organizations’ E-business and online commerce
processes. Based on the knowledge gained in the first four courses of
this minor, students will conduct a feasibility study concerning a
recently emerged technology. They will develop an application and study
the possible barriers that could occur in bringing this application to
the market. They will develop countermeasures to overcome the identified
barriers and to involve the respective peer groups. The technology at
hand will be selected by the course coordinators, and will be a
technology that newly entered the market . The analysis will focus on
questions like:
- What is the potential value of this technology in supporting
organizations’ E-business and online commerce activities?
- What are potential barriers that could hinder or block the roll-out of
a technology?
- What are the demands and consequences of applying this technology in
terms of consumer interaction, logistics, information systems and other
relevant aspects?
- To what extent is applying this technology feasible in terms of costs,
benefits, fit with the current enterprise architecture, business
processes, consumer preferences, etcetera?

The outcome of this analysis is a business report in which a concrete
advice is given in terms of the feasibility of this technology, and
sheds light on the different aspects of logistics and fulfilment as well
as marketing, technology and data, and insights for the e-business
solution. Although academic fundamentals should be applied, this
business case has a highly relevant practical component as well.

Onderwijsvorm

Lectures
Tutorials

Toetsvorm

Written Assignment - Group Assessment
Presentation - Group Assessment
Participation - Individual Assessment

Vereiste voorkennis

This course is part of the minor E-business and Online Commerce.
Students should at least be familiar with the content of 'Introduction
to E-business and Online Commerce' and 'Consumer Science for Online
Commerce'

Literatuur

Various papers that will be made available via Canvas.

Doelgroep

This minor can be followed by all SBE bachelor students. In addition,
advanced bachelor students (third year) from other faculties as well as
other universities are welcome to join. Particularly those with in an
interest in Business and Organization Studies, Economics, Social
Sciences, Social Psychology, Healthcare, Media and Communication
Studies, Engineering, Technology Management, Operations Management and
Education.

It is especially interesting for:
- Future managers who want to understand how Emerging Technologies can
be implemented in existing business
- Intrapreneurs that want exploit the opportunities Emerging
Technologies offer for E-business and online commerce
- Future consultants in E-business and online commerce, strategic
business consultants, or government policy consultants

Overige informatie

This course is part of the minor E-business and Online Commerce.

Aanbevolen voorkennis

Courses in period 1 and 2 of the Minor E-business and Online Commerce

Algemene informatie

Vakcode E_IBA3_ETEOC
Studiepunten 6 EC
Periode P3
Vakniveau 300
Onderwijstaal Engels
Faculteit School of Business and Economics
Vakcoördinator
Examinator
Docenten dr. S.C. Friesike

Praktische informatie

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