Experimental Research

2019-2020
Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

- Insight in concepts and tools needed for planning and designing
laboratory experiments, and for collecting and analyzing behavioral data
- Demonstrate a critical understanding of the concepts and theories
used, as well as key topics covered, in the top academic journals on
experimental research
- Effectively apply experimental research concepts and tools to
design research for and analyze experimental data on consumer behavior
and marketing problems.
- Communicate and collaborate effectively with an international
cohort of classmates to design experiments.
- Gain solid statistical knowledge in order to prepare yourself fully
for your Master Thesis

Inhoud vak

In this course, we will dig deeper into the different phases of
conducting an experimental study. First, we will discuss how to come up
with a specific research idea, ready to be tested in an experimental
context, and how to create specific conceptual and statistical
hypotheses about the relationship between (an) independent variable(s)
and (a) dependent variable(s). Second, we discuss how to design and
conduct an experiment in which you manipulate (an) independent variable
(s), measure (a) dependent variable(s), and control extraneous variable
(s). Third, we discuss how to analyze the results from an experiment,
with the appropriate statistical tools (SPSS). Finally, we discuss how
to interpret the results of an experiment, eliminate alternative
hypotheses, and design a set of follow-up studies. These discussions are
set against the backdrop of actual examples from practice and, in
combination with your assignment, from your own research ideas.

Onderwijsvorm

Lectures and computer tutorials

Toetsvorm

Written examination: 70%;
Assignments: 30%;
each to be completed with a minimum score of 5.0

Literatuur

t.b.a.

Algemene informatie

Vakcode E_MKT_ER
Studiepunten 6 EC
Periode P4
Vakniveau 400
Onderwijstaal Engels
Faculteit School of Business and Economics
Vakcoördinator dr. F. van Horen
Examinator dr. F. van Horen
Docenten dr. F. van Horen
X. Luo

Praktische informatie

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