Media Use in Organizational Contexts

Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

To get acquainted with ethnographic research methods, such as keeping
fieldwork diaries, participant observation, and interviews;
To learn to observe different communicative events and routines with the
help of ethnographic research methods;
To learn how to interpret and analyze ethnographic observations;
To learn how communicative events and communicative routines in
organizations are related to different (online) modes of communication;
To reflect on organizations' uses of different (online) communication
modes to fulfill different tasks.

Inhoud vak

In this course, students will investigate how people in organizations
use different modes of (online) communication to communicate internally,
externally with stakeholder groups (for example, customers). Making use
of ethnographic research methods, students will explore how (online)
media are being used within organizations (to communicate with
colleagues) and towards stakeholders. Questions concerning positive and
negative consequences of (online) media use will be addressed. The
common denominator is that students will study these phenomena in actual
organizations, by approaching actual participants involved, and by
making use of ethnographic research methods such as observations and
Because research topics will vary, research literature may vary as well.
Students will be encouraged to find relevant literature themselves.
General theoretical background will be provided in a variety of
approaches, but will contain introductions in computer-mediated
communication theories and ethnographic field work.


One lecture and one seminar (of 2 hours each) per week will be scheduled
in period 5. In period 6, students will work on their own research
project, and they will discuss their findings in a weekly seminar.
Besides classroom attendance, workplaces will be visited to perform
observations, interviews or questionnaires.


Two individual assignments (50%) and one group assignment (50%). Every
assignment should be graded with minimally 5.5 out of 10 points. End
grade (average of the two assignments) should be at least 5.5.


First-year students of Communication and Information Studies, in
particular those doing the English track or the
Dutch track .

Algemene informatie

Vakcode L_AABACIW113
Studiepunten 6 EC
Periode P5+6
Vakniveau 100
Onderwijstaal Engels
Faculteit Faculteit der Geesteswetenschappen
Vakcoördinator R.A.M. van den Heerik MA
Examinator R.A.M. van den Heerik MA
Docenten R.A.M. van den Heerik MA
dr. H.C. Mui

Praktische informatie

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Werkvormen Hoorcollege, Werkcollege*

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