Globalisation and Localisation

Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

• To understand the concepts of globalisation, (reverse) localisation,
internationalisation and glocalisation within the domain of language and
• To learn about and reflect on recent developments in the globalisation
vs localisation debate.
• To become familiar with various globalisation and localisation
strategies and to be able to identify these strategies in a number of
(digital) settings (e.g. websites and audiovisual media).

Inhoud vak

With the world at their digital fingertips, more and more companies
decide to go global. As they expand their business across borders, they
will need to define a clear communicative strategy for their new,
international target audience. One of the main decisions for companies
to make is whether to globalise or localise their communication.
Globalisation typically involves offering standardised content in a
single language, while localisation often includes (machine) translation
of content in various languages and culture-specific (textual)
adjustments. Both globalisation and localisation have been extensively
researched, but the debate about what strategy works best in what
context is still going strong.

In this course, you will become acquainted with relevant notions such as
globalisation, localisation, and glocalisation. You will learn what it
means to globalise or localise communication, and you will become
familiar with recent developments in the globalisation vs localisation
debate. You will be able to identify instances of localisation and
globalisation in various (digital) genres within the domain of language
and media.


Two two-hour lectures per week, and one two-hour seminar in which you
will apply the content of the lectures in a practical assignment.


A written examination (100%). In order to qualify for the exam, you need
to gain a pass for all practical assignments.


A list of required literature will be made available via Canvas.


Second year BA students in the tracks Language and Media / English
Language and Communication Studies.

Overige informatie

Attending the seminars is obligatory; attending the lectures is strongly
recommended, since the practical assignments are based on the lectures’

Algemene informatie

Vakcode L_AABACIW206
Studiepunten 6 EC
Periode P5
Vakniveau 200
Onderwijstaal Engels
Faculteit Faculteit der Geesteswetenschappen
Vakcoördinator dr. M.J. van den Haak
Examinator dr. M.J. van den Haak
Docenten dr. M.J. van den Haak

Praktische informatie

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Werkvormen Hoorcollege, Werkgroep

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