The Power of Metaphor

2019-2020
Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

- decribe different manifestations of metaphor in text and images with
the appropriate terminology;
- analyze patterns and functions of metaphor in text and images;
- develop a critical attitude towards research in the field;
- make informed methodological choices;
- solve problems in collaboration with peers;
- carry out and write up a small study of metaphor in text and/ or
images.

Inhoud vak

Metaphor is pervasive in our language. It is an essential linguistic,
conceptual, and communicative tool for journalists and advertisers, text
designers and translators, researchers and teachers, doctors and
therapists, governments and politicians, or business executives and
managers. This course focuses on the manifestations of metaphor in
language and images, functions of metaphor (e.g. persuasion, instruction
etc.), methods for metaphor analysis, and application of metaphor
research to professional settings.

Onderwijsvorm

2 hours lecture and 2 hours seminar per week.

Toetsvorm

Reading presentation, data session, final paper. You will need a pass on
the final paper in order to pass the course. Consult the study guide of
the course for a description of how the different components build up to
the final grade.

Literatuur

readings provided on Canvas

Doelgroep

MA Communicatie- en Informatiewetenschappen / Communication and
Information Studies (all specializations)

Algemene informatie

Vakcode L_NCMACIW021
Studiepunten 6 EC
Periode P2+3
Vakniveau 400
Onderwijstaal Engels
Faculteit Faculteit der Geesteswetenschappen
Vakcoördinator prof. dr. A.J. Cienki
Examinator prof. dr. A.J. Cienki
Docenten prof. dr. A.J. Cienki
P. Opazo Reyes

Praktische informatie

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Werkvormen Werkcollege, Hoorcollege
Doelgroepen

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