Project 2 Meeting Communication Challenges

2019-2020
Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

Students will learn to apply information and theories about:
a. Reputations, stakeholders, and the role of communication in the
overall strategy of any person or organization that works with an
audience
b. Evaluating an existing communication strategy, and improving its
effectiveness
c. Formulating a survey that is at the same time theoretically rigorous
and relevant, given the scope of the exercise

2. Students will develop skills regarding:
a. How to formulate a research question aimed at addressing the public
perception of a public person or organization
b. Formulating a survey by 1) finding existing scales that can support
the formulation of a research question, 2) adapting such scales to the
context of the chosen topic
c. Analyzing quantitative data and formulating suggestions on how to
improve the public perception of an existing communication strategy

Inhoud vak

During this project course, students learn to apply some of the
knowledge acquired during their courses by analysing the public
perception of an organisation. Working in teams, and guided by an
instructor, students approach their analysis applying tools acquired
through their courses, such as stakeholder and SWOT analyses. As a
second step, they analyse the existing communication strategy of the
organization, focusing on both old and new media. As the core of the
course, teams are asked to construct a brief survey aimed at assessing
the public perception of their chosen object, picking variables that
could influence it. Week by week, teams are guided by instructors into
the various phases of the survey, from the formulation of a research
question, to the choice of scales, to data analysis and to the
presentation of results. Based on their knowledge built through the
semester, students formulate suggestions on how to improve the
reputation of their chosen object of research. Through the final report,
teams learn how to succinctly present results and suggest improvements.

Onderwijsvorm

Weekly working groups

Toetsvorm

Group presentation, Written Report

Algemene informatie

Vakcode S_P2MCC
Studiepunten 6 EC
Periode P4+5+6
Vakniveau 200
Onderwijstaal Engels
Faculteit Faculteit der Sociale Wetenschappen
Vakcoördinator dr. G. Ranzini
Examinator dr. G. Ranzini
Docenten dr. C.J. Beukeboom

Praktische informatie

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Werkvormen Werkgroep, Lezing