Introduction to E-Business and Online Commerce

2018-2019
Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

BRIDGING THEORY AND PRACTICE

KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning
the relevant areas in international business administration
After successfully completing this course, the student:
• can explain current E-business practices, developments and challenges.
• can explain relevant E‐business theory from the fields of information
systems, economics, computer science, and logistics

APPLICATION: Can propose a solution to an international real-life
business problem by applying relevant theories and methodologies.
After successfully completing this course, the student:
• can apply this theory to E‐business (decision) challenges.
• can explain the impact of E‐business on business practices and the
development of new business models.

Inhoud vak

Introduction
- Introduction to digital business and e-commerce
- Marketplace analysis for e-commerce
- Managing digital business infrastructure
- E-environment
Strategy and applications
- Digital business strategy
- Supply chain management
- E-procurement
- Digital marketing
- Customer relationship management
Implementation
- Change management
- Analysis and design
- Digital business service implementation and optimisation

Onderwijsvorm

Lectures
Tutorials

Toetsvorm

Written Exam - Individual Assessment

Vereiste voorkennis

None

Literatuur

Readings will be announced via Canvas

Doelgroep

All students wanting to know more about e-business and online e-commerce

Algemene informatie

Vakcode E_IBA3_IEOC
Studiepunten 6 EC
Periode P1
Vakniveau 300
Onderwijstaal Engels
Faculteit School of Business and Economics
Vakcoördinator prof. dr. ir. J.W.M. Gerrits
Examinator prof. dr. ir. J.W.M. Gerrits
Docenten

Praktische informatie

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