Marketing

The MSc programme in Marketing combines in-depth academic study with practical application. You are taught to analyze, apply and rework the latest marketing knowledge. Through interactive learning methods, with a strong emphasis on cases and practical assignments, you will develop his ability to put marketing theory into practice. Furthermore, much attention is paid to developing your research skills, to be applied in an independent research project and Master thesis.

MSc Marketing students can apply to join the Amsterdam Research Project (ARP), organised by Aureus for Master’s students across SBE. This selective project offers consulting experience, professional training and international field research. Students who successfully complete the ARP student consulting project can receive 6 extracurricular ECTS. These credits are additional to the regular programme and do not replace compulsory or elective courses or count towards degree requirements or GPA. Application details and participation requirements are communicated by the ARP team at Aureus.