Public Relations and Reputation Management

2019-2020
Dit vak wordt in het Engels aangeboden. Omschrijvingen kunnen daardoor mogelijk alleen in het Engels worden weergegeven.

Doel vak

After completion of this course, the student will:
• Have knowledge of theories, strategies and effects of public relations
and reputation management;
• Be able to describe the interplay of organizations, media and
stakeholders from a theoretical perspective;
• Have knowledge on specific fields of PR and reputation management,
such as Corporate Identity Management, Crisis Communication, Issue
Management, Corporate Social Responsibility and Social Media PR; and
• Be able to develop concrete Reputation Management Strategies.

Inhoud vak

After a short introduction, conceptual foundations and definitions of
public relations and reputation management are discussed. Next, the
course Public Relations ad Reputation Management analyses the interplay
between organizations, media (framing, agenda building, news value),
stakeholders and the role of corporate identity management for building
reputation. Consequently, concrete strategies and effects of public
relations and reputation management (e.g., media relations,
communication plans) are introduced. In the last part of the course,
students learn about public relations and reputation management in
specific areas such as Corporate Identity Management, Crisis
Communication, Issue Management, Corporate Social Responsibility and
Social Media PR. Students put their knowledge in practice through
compulsory workgroups in which they analyze first-hand the public
relations and reputation of a real organization.

Onderwijsvorm

Lectures and workgroups

Toetsvorm

Exam and interim test

Literatuur

Electronic reader with scientific articles, The complete list of
literature will be announced on the Canvas page before the start of
the course.
Course book: Cornelissen, Joep (2014). Corporate communication: a guide
to theory and practice (forth edition). SAGE Publications.

Doelgroep

2nd year Bachelor students Communication Science, Public Administration
and Organization Science and exchange students.

Algemene informatie

Vakcode S_PRRM
Studiepunten 6 EC
Periode P2
Vakniveau 300
Onderwijstaal Engels
Faculteit Faculteit der Sociale Wetenschappen
Vakcoördinator dr. G. Ranzini
Examinator D. Petropoulos Petalas
Docenten D. Petropoulos Petalas
dr. G. Ranzini
dr. M.A.C.G. van der Velden
L.K.M. Berkelmans MSc

Praktische informatie

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Doelgroepen

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