The world is rapidly changing and traditional approaches of management are becoming obsolete. Understanding the new ways of doing business is a challenge, which confronts entrepreneurs, boards of directors, and government representatives. Private companies and public institutes need professional specialists who are able to reconcile a profound understanding of their profession with solid management know-what and know-how. Therefore, the objective of the minor Business Administration: New Ways of Doing Business is to educate you in the core principles of management with a specific focus on building, assessing, and implementing (new) business models.
companies like Nike and ASML are responsive to changes in customer
preferences and are successfully battling their competitors, whereas
companies like General Motors and Philips struggle? Why are companies
like Airbnb and Uber successful in developing and selling product and
service innovations, whereas publishers and record companies lack
innovative capacity? How is it possible that long-existing companies are
surpassed by new venture start-ups with radical different business
approaches, such as Shapeways and Blendle? The answers to these
questions show that high-performing companies excel in using new ways of
management and organization. Specifically, these companies have business
models that work in today’s dynamic environment.
In the Minor in Business Administration you will learn to build, assess,
and change business models and tackle management and organization
The Minor in Business Administration is a 30 EC programme taught in
English. You will become familiar with the foundations of business
administration: strategy, marketing, finance, accounting, logistics,
technology, and human resource management. Using business model
thinking, you will combine and apply the knowledge from these
disciplines to study businesses. In addition, midway the programme you
are asked to select a specialization theme, which enables you to obtain
a deeper understanding about the relationship between your profession
and a business discipline. In addition to academic skills, the programme
emphasizes professional skills, including creativity, communication,
reflexivity, and consultancy. The Minor Business Administration provides
you with knowledge and skills to successfully act in dynamic
organizations, irrespective of your professional background.
Students in the BSc programmes Economics and (International) Business
Administration are excluded from participating in this University Minor.
|Foundations of Business Administration||P1||6EC||E_MB_FBA|
|Business Model Assessment||P2||6EC||E_MB_BMA|
|Business Model Innovation||P2||6EC||E_MB_BMI|