General Information
| Course Code | S_GECG |
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| Credits | 6 EC |
| Period | P5 |
| Course Level | 300 |
| Language of Tuition | Dutch / English |
| Faculty | Fac. of Social Sciences and Humanities |
| Course Coordinator | dr. G.M. van Koningsbruggen |
| Examiner | dr. G.M. van Koningsbruggen |
| Teaching Staff |
dr. J. Veldhuis dr. G.M. van Koningsbruggen L.S. Mastenbroek MSc |
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Part of programme(s)
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Practical Information
You need to register for this course yourself. The (de)registration deadlines can be found on VU.nl
| Teaching Methods | Study Group, Lecture |
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Target audiences
This course is also available as:
Course Objective
Upon completion of this course, the student can:
- explain theories and research about health cognitions and behaviour;
- explain theories and research on message factors in health communication;
- apply theoretical knowledge of health communication to campaigns and interventions;
- conduct an evaluation of a health campaign element using quantitative data;
- report about the evaluation of a health campaign element;
- motivate which strategies can be used best in health campaigns.
Course Content
Risk and health communication are often used to inform people about health risks and to motivate them to adopt healthy behavior. To develop effective health campaigns and interventions, you – as a communication scientist – need knowledge about the factors that predict risk and health behavior, how you can influence these factors through communication, and how you can overcome potential obstacles you can encounter while persuading your audience. In this course we therefore discuss theory and research about predicting and changing risk and health behavior. In addition, we discuss the role of message factors, and how campaign and intervention effects can be measured.
Additional Information Teaching Methods
Lectures, Q&A lectures, interactive workgroup lectures, and (online) instructions
Method of Assessment
Exam and/or assignment(s)Literature
A selection of scientific articles and/or book chapters (to be announced on the Canvas page of the course).
Additional Information Target Audience
Second year bachelor students Communication ScienceAdditional Information
The language of instruction for this course is “bilingual”, which means that the lectures are held in English but the interactive workgroup lectures are offered separately in English or Dutch.
Recommended background knowledge
This is a 2nd year course in the Bachelor program Communication Science. We build on bachelor-level knowledge of theories and research on persuasion. The course also includes an assignment for which you need knowledge of quantitative statistics at the level of the courses Descriptive and Inferential Statistics (S_DIS) and Quantitative Research Methodology (S_QNRM). You must know how to do and interpret descriptive analyses, correlation and multiple regression analysis.